How to quickly attract traffic and make more transactions for new stores

This requires technology. I don't know how to ask. I can hand it over to you.

New stores can use the mini program to promote:

Traffic size: Zhang Xiaolong emphasized the traffic of the super entrance of "Soyisou" in the WeChat open class, what should you do: give the mini program a good name, this name is like a keyword for SEO.

Drainage 2: Nearby Mini Programs bring users.

Traffic size: Equivalent to 5 km of free traffic**, and you can add friends from people who also enter this function within 1 km. This function alone has created many large and micro-businesses, and the value is huge.

What you should do: You only need to fill in the location information of your business or store, and you can quickly set up a specific location to display your Mini Program. The Mini Program can add more than 1 geographic location, it can add a total of 10 geographic locations.

In other words, it can increase the ** of the store by 10 times. It is recommended that you must open a nearby Mini Program.

Traffic size: WeChat Mini Program supports sharing with WeChat friends and WeChat groups, and the traffic of the community is equal to the traffic of this channel. Pinduoduo relies on community sharing mini programs to bargain for groups, and it has been listed in the United States.

What should you do: run a community or borrow someone else's crowd to share your Mini Program in the community.

Drainage 5: Drainage through offline stores.

Traffic size: Offline QR code scanning is one of the fastest drainage methods for Mini Programs.

For example, a micro-business that does ** can provide some single-piece ** to nail salons for free. When a customer comes to the store, as long as they scan the code, they can receive a piece for free**. On the one hand, this can improve the customer's favorability of the store, and customers are willing to get a free product experience by scanning the code.

For another example, the restaurant scans the code to order food through the mini program, which not only saves manpower and people, but also introduces customers to the mini program to attract users to the store for a second time through marketing.

The way of free, the way of buying and gifting, the welfare model, the way of sweeping customers and consulting in places with a lot of traffic, is actually the beginning of negotiation, and for the marketing of old users, we need to maintain old users and attract traffic from different industry alliances.

1. Free way, the core of free way is the freedom to attract attention. Because all people are greedy for small and cheap, free is easy to attract.

2. The way to buy and give, the gift is real, and it can also improve the enthusiasm of the store, right? You tell the salesperson in the store, you see how much you need to buy, and I will give it to him, and immediately increase the motivation.

3. Welfare model. Benefits are actually different from free. Free is free. As long as I have certain qualifications or conditions, I can get it for free, even if it's on a first-come, first-served basis.

4. Sweep customers in places with a lot of traffic. What should I do when I run out of traffic in front of the store? These are people who move around, and in three kilometers they are still the same people. No matter how far they go, they won't pass through here. Your lethality is only so great.

5. The way of consultation is actually the beginning of negotiation. The aim is to have more time to communicate with customers. For example, many corporate consulting and planning training companies say, I can give you a free diagnosis and then solve the problem.

6. For the marketing of old users, we need to maintain old users. Nowadays, when the traffic dividend disappears, it is very important for the platform to retain old users. In order to better maintain old users, the platform will also give more weight and reward points, so we can give some discounts to old users to retain old users.

Store analytics. 1. Analyze orientation:

Directional analysis - the key step of drainage, how to better understand the target group, and delineate the group for operation is the most important step for merchants.

Marketing does not advocate the operation model of casting a wide net to capture potential users, and uses store products to attract intending customers and action customers, and finally closing the deal is what should be cared about.

Use the ** of specific customers, analyze customer needs, and market according to customer preferences.

2. Product positioning:

Product positioning - drainage steps.

First, after the buyer enters the store, the accuracy of the specification of the product is very important, and the positioning of the product also means that there is a more accurate understanding of the store product before drainage.

1.Arrival flow, that is, to these customers in the store, how should you do a good job of drainage, let customers into the store;

2.How do you attract customers who don't come to your store, that is, customers who are not in the store?

3.The customers we work with, that is, how to bring new traffic to existing customers, are mainly divided into three categories.

Tianjing Gang first gives you a brief introduction to the drainage of customers to the store, first of all, to our store, from your greeting at the door, to the cash register, to the reception staff, and then to the display after entering the store. Since there are many types of offline stores, such as clothing stores, restaurants, sports fields, etc., including some that sell ceramics, building materials, etc., this is called offline stores. Therefore, if you want to do a good job of draining the entire offline store, the offline scene is very important, so you must first choose the design of the offline scene.

The main point here is to make it clear from the first glance of the customer when he enters the store, from what attracts him to how you guide him. The second is the drainage method, we have to determine which drainage method you use, which tool to choose, you use flyers, brochures; Or, some people next to the scene are put in the TV cabinet to watch, and some are put on the scene to put some realistic products, such as those seafood, fish ponds, local specialties, etc. at the door of some restaurants, all of which are different. Therefore, these are things to be aware of.

As for the drainage of customers who have not arrived at the store, we have to pay special attention to the drainage of customers who have not arrived at the store, you can do more methods, but the effect is relatively poor, why? Since all consumers have a habit, trust and closing are not the same. Therefore, during this time, the diversion of customers who do not come to the store should be more concentrated.

This is a prop setting, not a scene setting.

For the drainage of old customers, it is more based on mutual trust and a certain degree of familiarity. For them, it is more about how to achieve a deeper understanding, give them more benefits, do some drainage work from the emotional rather than the benefit, and do some explosive work. Unlike your new customers or leads, they're more driven for profit.

Regular customers pay more attention to emotional connection and increase stickiness; Another point is that the feedback system of old customers should be good, because it is difficult to reconcile, everyone's consumption habits are different, and with the deepening of consumption habits, there may be some greasy or some improvement. Therefore, the drainage of old customers is designed from the emotional, feedback system, and honor system.

1. Use ** drainage. Although the traditional ** is in continuous decline, but we can not ignore the huge communication value that they still have latent in, such as TV, newspapers, etc., the main audience of the traditional ** is the older consumer group, most of them are not very keen on the Internet, so the store can use the traditional ** to firmly trap this part of the consumer, to achieve the purpose of drainage.

2. Carry out first-class activities to drain traffic. **Activity is one of the traditional drainage methods of the store, although many people think that this method is very old-fashioned, but it is very simple and crude, and can often achieve miraculous results, in order to achieve drainage, this method should not be ignored. Common activities include festivals, anniversaries, and so on.

3. Coupon drainage. When the customer spends a certain amount, you can issue a coupon (you can choose to offset a certain product or part of the amount of all goods), or as mentioned earlier, most people will have the psychology of taking advantage, the existence of this coupon will greatly promote the customer's secondary consumption, so as to achieve the effect of drainage.

4. Cooperate with each other to promote and drain traffic. There are many types of this method, the simplest is to push each other in the circle of friends, but this method is particularly important for the selection of partners. Cooperate with nearby merchants, such as nearby restaurants, and spend in their stores to get consumption coupons (discount coupons) for your store.

Try to choose some merchants who have the same purchase frequency as the store and cooperate with each other to contribute traffic.

5. Use good word-of-mouth to drain traffic. The fundamental policy of drainage is to close the products, refuse to sell fake and shoddy products, win the trust of customers with high-quality product quality, and start the store's reputation with a good reputation, so as to achieve effective drainage.

At present, the best way to drain the traffic, the merchant store drainage, accurate drainage.

New store. It is divided into online drainage and offline drainage.

2.Through the layout of the community in advance, fission propagation and drainage.

There are many ways to do this, but they don't necessarily work for everyone.

In fact, now to open a physical store, it is best to systematically learn some of the knowledge system of marketing operations, otherwise in the later business process, it will be a little late to learn when encountering difficulties.

Even if there is a good business model, product features, and advanced concepts, it is easy to be in a competitive disadvantage.

Some people think that dismantling is a very tall thing for operation, or a more complex thing, and they don't want to waste time learning, in fact, operation is to study the combination of human nature and marketing, and to learn systematically with heart, plus their own understanding, no matter what project they do in the future, it will be easier to get started.

In the future, if you don't know how to operate, no matter whether you do projects online or offline, it is easy to fall into the dilemma of making sustainable profits.

1. **If the store drains in the early stage, it is still necessary to start from its own data optimization. Everyone knows that the newly opened store is supported by official traffic, so everyone needs to seize this opportunity to deeply optimize the baby title, main image, detail page, etc., and strive to retain customers after the target customers enter the browsing.

2. You can also use your own resources to do free promotion for your own store, such as sending moments, QQ space, Weibo embedding, etc., and you can also let your friends help**, so as to get more free traffic.

3. In fact, swiping is also a method, the principle of traffic distribution of the platform is in, and the factors that determine the amount of natural traffic are the collection rate, transaction rate and other data, so swiping orders and praise are also a way to improve store traffic.

4. The optimization of the baby's shelf time is also very important, because the ranking rule of the baby is that the product ranking close to the shelf time will be high, so novice seller users must lay out the shelf time of their store baby.

5. The last way to get traffic for free is to do ** activities, and participate in **large-scale ** activities launched by **official platforms, such as Double 11 activities, or free shipping activities. Of course, these activities have certain thresholds, but at present, the thresholds of many official activities have been lowered, so seller users can find ways to reach the thresholds of these activities in the early stage, and then participate in activities to attract traffic.

6. The above are some free tips for obtaining traffic, and finally if the seller user does a good job of free, then if you want to get more traffic, you need to get it through paid promotion channels, then the paid promotion channels available on the platform are: through train promotion, drill exhibition promotion, customer promotion, etc. Let's share these points today, I also started from a small seller, and I learned the basic knowledge of opening the first in the e-commerce knowledge network, I hope it will help you.

To better attract customers when opening a new store, you need to do the following:

1. Carry out effective business opening activities, increase profits, and attract encouragement;

2. Guarantee products and services to win the recognition of the first batch of customers;

Then first you let others know that you exist, and now you can publicize it in many ways

It depends on what kind of group you need. Prescribe the right medicine, if you don't know how to do it

1. Title optimization 2, shelf time 3, window recommendation to make 100% use 4, grasp the key points of the baby's release 5, **6, off-site promotion off-site promotion is the kind of activity that you do your own promotion without spending money 7, master the degree of baby collection and browsing 8, store decoration.

By any means you can think of. Such as Weibo, post it, and various platforms are good.

There are many drainage methods, and many of them are known to everyone.

It is possible that the effect will come more slowly (after all, it is free), and the emphasis is on persistence. If you stick to it, it will have an effect.

For example: free activities drainage, the latest movie drainage, popular ** drainage, and color stream, etc. . .

**You can study at university.

**。** is one of the fastest effective marketing tools.

For example, in a fast food restaurant, Coke costs 1 yuan a cup, sticks a poster and goes out, and quickly stands in line. Ruthless, five cents a cup, 1 yuan on sale, a bunch of people went out with two glasses of Coke, and people gathered quickly