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Under the influence of the epidemic, pre-made dishes.
It has also been favored by more and more people. People are very busy and don't have time to cook, and pre-made dishes have become the best choice for these people. Pre-made dishes are dishes that have been processed and have been vacuum-packed or frozen-packed.
Pre-made dishes are also called semi-finished dishes, and consumers only need to cook them simply or open them directly to eat them after purchasing pre-made dishes, which is very convenient for many people. <>
Pre-made dishes are very different from leftovers, which can ensure the freshness of the ingredients, can save consumers a lot of troubles, and only need to be directly heated or steamed and fried to become a family specialty. Pre-made dishes have also opened up many new ideas for chefs, and some diners may need to experience a delicious dish on the spot, but pre-made dishes have opened people's eyes to different possibilities. Pre-made dishes are very different from what people make at home, and they usually give everyone a very good taste and have the addition of processing technology.
Compared with the dishes in the restaurant, the ** of pre-made dishes is cheaper, and it is also more favorable, and people can make a dish in a short time. Nowadays, many young people don't know how to cook, so they can only order takeout, but they think that pre-made dishes are a little better than take-out food, and they are also quite different from sauce and marinated products. Pre-made dishes are actually secondary processed foods and frozen foods, most of which are packaged in sets**, which are very different from the storage conditions of other foods, so some vitamins may be destroyed in the process of transportation and processing.
As an emerging industry, prefabricated food has a relatively large space for development in the market. <>
Pre-made dishes are not actually leftovers, leftovers usually refer to dishes that people make by themselves, can't finish them, and put them in the refrigerator, while pre-made dishes can be served after simple processing, which is equivalent to a new dish. With the continuous development of prefabricated dishes, there are more types of prefabricated dishes, and people have more choices, but there may also be some flaws in the processing of prefabricated dishes, so people should choose according to the actual situation. Whether it's pre-made dishes or leftovers, I don't think you can eat more.
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I think the advantage is that it is very simple, and many people can come up without having to wait for a long time, but the disadvantage is that it is easy to get cold. Leftovers don't have nutrients, but pre-made dishes do.
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The biggest advantage of pre-made dishes is that they are convenient, most of the ingredients are secondary processed foods, and its quality is not guaranteed. A pre-made dish is not leftovers, it has not gone through the process of cooking, the leftovers have been cooked.
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The advantage of pre-made dishes is that they are more convenient, put them there, people can directly take them home and heat them to eat, and its disadvantage is that it is unhygienic to store for too long, and the difference between pickled vegetables is that pickled vegetables have been processed and pre-prepared, just covered with plastic wrap.
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1. The taste of prefabricated dishes is single, and there are differences between the tastes of the north and the south, and it is difficult to adjust the taste.
2. Consumers are worried that prefabricated dishes contain various preservatives and additives, and dare not eat them for a long time.
3. Consumers think that the taste and nutrition of prefabricated dishes are not as good as they are doing.
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Pre-made dishes are dishes that are prepared in advance and kept fresh.
Simply heat it up and enjoy it.
In today's fast-paced world, private time is shrinking. It's hard to get a good dinner on a good day. It's often a take-out meal.
Pre-made dishes are the solution to the above problems. You can pick your favorite pre-made dishes and put them in the fridge. When you get home, you can simply heat it up and eat your favorite flavors.
There are also some special pre-made dishes such as abalone, fish maw, sea cucumber, etc. It's hard to cook even on a day off. So pre-made poon choi is a good addition.
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Prefabricated dishes refer to the dishes that have been washed, cut, matched and processed, and packaged and preserved in a series of ways such as freezing or vacuum, and consumers only need to eat them through simple cooking or direct opening after purchase, which has the characteristics of convenience, efficiency and stability. Prefabricated dishes save the trouble of purchasing ingredients, simplify the production steps, and can be directly used as convenient special dishes on the table after hygienic and scientific packaging, and then through cooking methods such as heating or steaming. With the acceleration of the pace of life and the change of catering trends, prefabricated dishes are becoming more and more popular among catering practitioners.
Pre-made dishes are different from general dishes, and semi-finished products can be eaten after simple heating.
Advantages of dishes: 1. For enterprises: prefabricated dishes improve the speed of cooking and reduce costs.
2. For customers: prefabricated dishes are basically formed dishes, which can become food raw materials of different forms and characteristics only by using different methods and slightly processed after the last pass, which is convenient and simple.
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Prefabricated dishes refer to dishes that are made of agricultural, livestock, poultry and aquatic products as raw materials, with various auxiliary materials, and completed by pre-processing (such as cutting, stirring, pickling, molding, and flavoring). Centrally produced in the kitchen according to modern standards, and then stored using blast freezing technology or vacuum technology, the freshness and taste of the dishes are guaranteed in a timely manner. Consumers only need to reprocess it to eat it after purchasing, eliminating the steps of ingredient procurement and processing, and has the characteristics of convenience, efficiency and high taste restoration.
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In recent years, under the continuous influence of the epidemic, the pre-made vegetable industry has continued to ferment, this industry that originally penetrated in the B-end, now aimed at C-end consumers, from the Chinese New Year's Eve meal to the strong demand for hoarding brought by the epidemic, the popularity of pre-made dishes has risen again, attracting more companies to join the horse race, and even Lu Zhengyao, the former chairman of Luckin, has also entered this hot track, signing 6,000 stores in just three months, and has received a total of 1.6 billion financing. Now, the dark horse of the Tongue Hero, a prefabricated food dark horse, has reached a strategic cooperation with Mallbook, what sparks have been sparked by the strong alliance?
Aiming at the vacancy in the market and the characteristics of young people's high consumption, heavy quality and high repurchase, it seizes the current market development trend, and uses technology to empower the ecology of prefabricated dishes, and adjusts the four levels of main materials, accessories, ingredients, and kitchenware by innovating the product form to meet the diversified, personalized and scenario-based product needs of consumers, plus simplifying the cooking process, and building an efficient channel circulation chain from the field to the table. At present, Tongue Hero has launched a variety of products, whether it is a "handicap party" who is not good at cooking, or a kitchen veteran who already has some cooking skills, but is just suffering from the trouble of preparing dishes and wants to save time, can choose the products that they are satisfied with.
Tongue Hero actively lays out both online (APP, mini program) and offline (store) to build a comprehensive model of "home + store". As of April 1, Tongue Hero has expanded to 78 cities and landed 210 stores. The online and offline ends are tightly bound, whether it is self-pickup or delivery on the same day or the next day, you must place an order.
However, in this business scenario, how to build a perfect transaction system to meet the front-end consumer payment and the efficient account sharing of many first-class merchants and franchise stores in the back-end has become the most urgent problem to be solved by Tongue Hero.
After rigorous market research, Tongue Hero finally chose Mallbook as a partner to provide the most important capital transaction management guarantee through Mallbook's ten years of industrial payment technology capabilities. Mallbook has opened up the digital management of full-link transactions from consumer payment, first-chain procurement payment to account sharing, reconciliation, settlement, and extension of online first-chain finance, helping Tongue Hero to innovate transactions, realize fully automated account sharing at the fastest speed, improve operational efficiency, and through the transaction data report independently formed by the system, it can also provide a scientific basis for operational decision-making, so that Tongue Hero can focus on the technical research and product exploration of prefabricated dishes with more peace of mind.
Of course, at this stage, the prefabricated vegetable track is still in the process of optimization, and Mallbook will work together with Tongue Hero to help Tongue Hero go more stable and farther in the future under the rapid expansion of the franchise model.
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Prefabricated dishes are made by using modern and standardized assembly lines, where the ingredients are prepared in advance, and then packaged in a hygienic and scientific manner, and then heated and steamed, fried and other cooking methods can be used to make convenient dishes that can be eaten directly.
Lefang Food Extract is the first registered product [1] brand of Food Extract Trade (Baoding), and it is also the main brand of the company to promote and develop. In 2022, under the background of the post-epidemic era, Shicui Commercial Prefabricated Food Service is based in Baoding, Hebei Province [2], radiating to the Beijing-Tianjin-Hebei region, and at this stage, it is committed to becoming a brand focusing on healthy prefabricated dishes, and upgrading and transforming into a one-stop prefabricated food marketing service brand in the future.
Headquartered in Baoding, Hebei Province, and located in the East Lake Commercial Center of the East Second Ring Road, Shicui Trading (Baoding) **** is composed of professionals who have been deeply involved in the prefabricated vegetable market for many years, senior executives of Internet e-commerce and international 4A brand marketing experts. Over the years, we have been committed to the marketing and service work in the field of prefabricated food in the province, and have always taken "high quality, efficiency and convenience" as the first place in the development of enterprise services, focusing on providing one-stop solutions such as standardized prefabricated food selection, whole-process cold chain door-to-door distribution, timely and efficient after-sales service for ToB users, solving the last mile problem of B-end users, enhancing the competitiveness of prefabricated food products and services, stimulating market vitality, and promoting the economic quality and efficiency of prefabricated food products.
Main business: the main clean vegetable products, supplemented by cooking package products.
Brand vision: Committed to providing more convenient, healthy and delicious dishes for the majority of consumer groups in Baoding and Beijing-Tianjin-Hebei region, making business efficient and cooking simple.
Brand slogan: "Clean vegetable expert, no washing and no cutting to free your hands".
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Prefabricated dishes, also known as prefabricated prepared foods, are semi-finished products processed by pre-selection, modulation and other processes.
Prefabricated dishes are convenient dishes that can be eaten directly by using modern standardized assembly line operations, preparing the raw materials of the dishes, simplifying the production steps, and then heating or steaming and frying through hygienic and scientific packaging. Therefore, the meaning of prefabricated dishes refers to the R&D, production and sales of semi-finished dishes and related companies, such as R&D, production and sales of catering ingredients and aquatic foods based on pre-made dishes.
According to this definition, the industry divides pre-made dishes into four categories: ready-to-eat, ready-to-heat, ready-to-cook and ready-to-serve. The formulation of prefabricated food industry standards should coordinate two dimensions:
The first is the first regulatory dimension, focusing on public food safety, and strengthening supervision through strict standards; The second is the production dimension of the enterprise, which should further standardize the production and operation and chain management through the formulation of standards, and enhance the competitiveness and brand recognition of the enterprise through the construction of the quality standard system.
The development status of prefabricated dishes:
According to statistics, the number of prefabricated food-related enterprises in the country has surged from 8,000 in 2018 to more than 10,000 in 2022. The industry format is also diverse, including traditional chain catering enterprises, large supermarkets, convenience stores, as well as new retail (fresh e-commerce, community**, new hot pot supermarket) and live broadcast platforms.
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Prefabricated dishes are convenient dishes that can be eaten directly by using modern standardized assembly line operations, running preliminary preparations for the raw materials of dishes, simplifying the production steps, and then heating or steaming and frying through hygienic and scientific packaging.
Therefore, the concept of prefabricated dishes refers to the concept of companies focusing on the research and development, production and sales of semi-finished dishes, and the research and development, production and sales of catering ingredients and aquatic foods based on prefabricated dishes.
Investors can consider the idea of the relevant probability when the concept of Lu Fan in the prefabricated dish is noted.
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