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Prepared food, also known as prepared food, is essentially a convenience food, but it is not limited to convenience food in the traditional sense. Prepared food pays more attention to the nutrition and quality of the diet, and attaches importance to the taste and deliciousness of the dishes; In addition to the well-known instant noodles and instant vermicelli, quick-frozen dumplings, pastries, microwave dishes, rice, instant soups, porridge, various canned products, as well as non-Chinese pizza and sushi. In particular, convenience dishes have greatly facilitated people's lives, eliminating the complicated preparation process of cooking, and consumers can eat them after buying back prepared foods after heating or processing.
It should be noted that prepared food is also an industrial product that is mainly mechanically operated and mass-produced; Restaurants, food stores, and other takeaways, lunch boxes, and ** that are mainly made by hand do not belong to the prefabricated foods mentioned here.
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At present, there are four main categories of pre-made dishes.
1. Ready-to-eat food.
Refers to pre-prepared conditioning products that can be eaten directly after opening. This includes ready-to-eat snacks (e.g. ready-to-eat foot soaking chicken feet) and canned food, which fall under the retail category.
2. Instant hot food.
Refers to foods that only need to be heated before they can be eaten. There are generally two ways to store this type of food after processing: refrigerated and room temperature.
Quick-frozen dumplings, instant noodles, instant hot pot and other foods are also included in this type of pre-made dishes, which mainly belong to the retail category. Fast food cooking kits, which have been very active in the market in the past two years, also belong to this kind of prefabricated dishes, and their main service objects are catering enterprises, which are also very common on e-commerce platforms.
3. Ready-to-cook food.
It refers to raw food materials and essential condiments that are stored refrigerated or stored at room temperature in portions, and can be immediately put into the pot after conditioning. This type of pre-made food belongs to the category of semi-finished products, and has a certain market share in both the retail industry and the catering industry.
4. Ready-to-serve food.
This kind of food can also be called cooking raw material food or semi-finished net vegetables, which refers to the semi-finished side dish raw material food that has been preliminarily processed by cleaning and cutting.
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According to the degree of deep processing and the convenience of eating, prefabricated dishes can be basically divided into the following four categories.
1. Ready-to-eat food: refers to prefabricated conditioning products that can be eaten directly after opening, which can be summarized as "ready-to-eat" food. Specific products such as ready-to-eat foot soaked chicken feet, chicken legs, ham sausages and canned food.
2. Instant hot food: refers to the food that only needs to be heated to eat, which can be summarized as "heated ready-to-eat" food. Typical ones are fast food dishes that have been very active in the market in the past two years, such as plum dried vegetables and pork buttons, spicy chicken dices and so on.
3. Ready-to-cook food: refers to the semi-finished materials that have been relatively deeply processed (cooked or lightly fried), refrigerated or stored at room temperature in portions, can be immediately put into the pot, and the food that is conditioned with condiments belongs to the category of semi-finished prefabricated dishes, which can be summarized as "clinker heating and seasoning" food, such as crispy meat, pepper and salt pork ribs, etc.
4. Ready-to-prepare food: refers to small pieces of meat, fresh vegetables, etc. that have been processed (only physical processing) such as cleaning and cutting. Generally, it is mainly raw vegetables, and the cooks should match various seasonings by themselves, which can be eaten after being fried and heated and cooked, which can be summarized as "raw material heating and seasoning" food.
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"Prefabricated dishes" refer to the standardized production and research and development of various dishes, the pre-preparation and seasoning of raw materials, and then the quick-frozen packaging, consumers can eat after simple cooking. Prefabricated dishes are made from agricultural, livestock, poultry and aquatic products, excluding snack foods and convenience foods.
Regarding the investment target, the Shanxi ** social service team believes that prefabricated dishes that can ensure the taste of dishes are the first choice for home cooking. It is recommended to pay attention to Weizhixiang, a specialized manufacturer of prefabricated dishes; Involved in semi-finished catering enterprises Guangzhou Restaurant and Tongqing Building; Enterprises with food manufacturing business, Yasui Food, Babi Food, Longda Food. From the perspective of competitiveness, it is recommended to pay attention to the old quick-frozen faucet Anjing Food.
Debang ** recommended prefabricated dishes upstream ** chain leader Qianwei Central Kitchen.
Regarding the investment target, the Shanxi ** social service team believes that prefabricated dishes that can ensure the taste of dishes are the first choice for home cooking. It is recommended to pay attention to Weizhixiang, a specialized manufacturer of prefabricated dishes; Involved in semi-finished catering enterprises Guangzhou Restaurant and Tongqing Building; Enterprises with food manufacturing business, Yasui Food, Babi Food, Longda Food. From the perspective of competitiveness, it is recommended to pay attention to the old quick-frozen faucet Anjing Food.
Industry leaders have laid out, and the blue ocean market space for quick-frozen dish products can be expected in the future. In recent years, a number of leading enterprises in the quick-frozen food industry have laid out the first-class kitchen and prefabricated quick-frozen dishes business: Synear has separately established "Qianwei Central Kitchen Food" and plans to go public; Sanquan Foods established a catering division to focus on the catering side; Yasui is precisely positioned as the kitchen concept in the catering market.
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There are many pre-made foods, and most of them can be processed into pre-made dishes.
Prefabricated dishes can be divided into three categories: first, fruit and vegetable prefabricated dishes, that is, foods processed with fruits and vegetables as the main raw materials. The second is livestock and poultry prefabricated dishes, which are processed with livestock and poultry products as the main raw materials. The third is aquatic prefabricated dishes, which are processed with aquatic products as the main raw materials.
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Prefabricated dishes are for modern families in order to pursue convenience, simplicity, speed and standardization, through centralized production, scientific packaging, rapid freezing, low-temperature preservation and transportation in the central kitchen.
A type of pre-made dish and ingredients provided by the Japanese sake restaurant.
According to the different consumption objects, it is divided into "family prefabricated dishes", "hotel prefabricated dishes", etc.; According to different ways of use, vegetable packs are divided into "ready-to-eat vegetable packs", "heated ready-to-cook vegetable packs", and "steaming, stir-frying and frying vegetable packs"; According to the different dishes, there are countless types of vegetable packages, which can be divided into Hunan cuisine series and Cantonese cuisine according to regional characteristics.
Series of vegetable packages, Sichuan cuisine.
Series of vegetable packages, Shandong cuisine series of vegetable packages, Suzhou cuisine series of vegetable packages, Fujian cuisine series of vegetable packages, Zhejiang cuisine series of vegetable packages, etc. Springer's yeast extract helps to enhance the overall umami of food, making the taste richer, and can achieve a 30% salt reduction effect, which comprehensively improves the overall flavor. At present, it has been widely used in various prefabricated dishes, semi-finished dishes, convenience foods, soups, sauces, seasonings and other fields.
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There are many, many pre-made dishes, such as oily meat, shredded fish-flavored pork, grilled pork strips, etc., which can be served as pre-made dishes.
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As the name suggests, prefabricated dishes are the ingredients and seasonings of the dishes prepared in advance and can be processed directly, which has four main advantages.
First, it can improve the delivery rate. Second, it reduces the manual picking process and reduces labor costs. Third, the value of labor has changed. Fourth, let the cost of gas, water and electricity be reduced to a certain extent.
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Advantages of pre-made dishes:
Pre-made dishes have the following advantages for C-end consumption:
1) Provide cooking convenience and bring consumers a sense of accomplishment in cooking;
2) It brings a better taste and taste, and the semi-finished dishes have the barriers of processing technology, which is difficult for individual consumers to complete at home;
3) It is more food safe than takeaway, and different from the sauce and marinated products in the delicatessen;
4)**Cheaper, compared to restaurant dishes**, semi-finished dishes** are much cheaper.
With the trend of miniaturization of family units and the compact work and life of young people in the context of urbanization, the consumption demand for prefabricated dishes has continued to increase, and the sales volume of refrigerated prefabricated dishes has increased from 70,000 tons to 10,000 tons (CAGR+). For the market size, the market size of China's prefabricated food industry is about 210 billion yuan, and the industry scale is expected to grow to about 600 billion yuan by 2025.
The prefabricated dishes of Dahu shares are selling well and have become a new growth point for the company's profits!
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When pre-made dishes join the Chinese New Year's Eve dinner camp.
In the picture of the Chinese New Year's Eve dinner during the Spring Festival this year, the figure of pre-made dishes is particularly eye-catching.
On the eve of the festival, Buddha jumping over the wall, fish maw chicken, squirrel osmanthus fish, sauce fragrant hooves and other festival dishes, are in the form of prefabricated dishes or ** gift boxes appear in supermarkets, catering stores and e-commerce platforms in the New Year's goods area, most of the packaging is also equipped with "good luck head", "lucky tiger spring", "dragon and tiger leap" and other auspicious words.
In the context of epidemic prevention and control and the promotion of local New Year, pre-made dishes that are pre-processed, frozen or vacuum-packed, and can be eaten by simple cooking in the later stage, provide consumers with a new idea of Chinese New Year's Eve meal.
Wu Xue, a post-90s girl in Beijing, placed an order for a Chinese New Year's Eve lunch gift box that included 8 pre-made dishes, "In the past, Chinese New Year's Eve meals were handled by the elders, and it took several days to purchase alone, and snacks such as croquettes, forks, and lotus root boxes were prepared so that several large bags could be sent to relatives when they were stringed." Affected by the new crown pneumonia epidemic, the festival process is much simpler, and the visit is also saved, and you can't finish too many dishes at home, so it's better to try pre-made dishes."
Compared with the Spring Festival in 2021, consumers this year seem to be bolder and more accepting of Chinese New Year's Eve rice in the form of pre-made dishes, and even stock up on Chinese New Year's Eve rice ** in 5 sets and 8 sets. Weng Bocheng, founder of the prefabricated food brand "Mai Zi Ma", said.
Luo Hua, director of e-commerce operations of Songhelou, also noticed this phenomenon, and he learned from the ** comment that most of the "hoarding" behavior occurs among young people, "most of them are bought for the elderly at home".
According to the monitoring of key e-commerce platforms by business big data, since the launch of the 2022 National Online New Year Festival, semi-finished dishes have been sought after, and the sales of prefabricated dishes have increased year-on-year.
In what ways do pre-made dishes attract consumers? What kind of entrepreneurial opportunities and market imagination have it brought?
"Hard dishes" can be easily made, too.
Pre-made dishes, which are no-wash, no-cut, and no-seasoning, are very suitable for people like me who are not good at cooking and have requirements for food, which can be said to be a 'gospel for lazy people'. Ye Shu, a post-95 girl, said.
Ye Shu's family lives in Hunan and is the founder of the interest group "Semi-finished Food Exchange Center" on Douban**. Since its establishment one year ago, the group has attracted nearly 40,000 members who are interested in prepared food to share their food experiences and "thunder riding experiences".
What kind of pre-made dishes are suitable for serving the table of Chinese New Year's Eve dinner is one of the most discussed issues in the group recently, and many people have nominated Buddha jumping over the wall and fish maw chicken, which are difficult to operate and complex 'hard dishes'. Ye Shu said.
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In the past two years, eating at home has also become one of the important consumption scenarios. Takeout and eating out can't fully meet the needs of dining, and pre-made dishes are like an upgraded version of takeout, very friendly to people who can't cook and don't have time to cook. Moreover, compared with takeaway, pre-made dishes are convenient, fast, varied, delicious, and more nutritious and healthy.
At the same time, pre-made dishes can not only meet the dining needs of some people, but also meet their emotional needs at some levels, allowing them to experience the joy of cooking and find a sense of home.
Compared with dining in the store and ordering takeout, self-cooking and self-heating of pre-made dishes are also more participatory and selective.
On the one hand, prefabricated dishes solve the problem of "consumption upgrading" of home catering. In the past, white-collar workers who were "clumsy" at home could only cook some simple dishes, but with pre-made dishes, everything has become quite different.
For example, our cooking uncle not only has home-cooked dishes, but also more complex prefabricated dishes such as pepper chicken, Buddha jumping over the wall, sheep and scorpion, etc., enriching everyone's choices.
In addition, some pre-made dishes such as coconut chicken, boiled beef, and other dishes with local characteristics can satisfy users who are in other places but miss the good taste of their hometown. With the "blessing" of multiple advantages, pre-made dishes are particularly important.
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The first advantage of pre-made dishes is that they can improve the meal rate to a certain extent;
The second advantage of prefabricated dishes is that the labor cost has been greatly reduced;
The third advantage of prefabricated dishes is that it changes the expression of labor value;
The fourth advantage of pre-made dishes is that they can reduce the consumption of water, electricity and gas to a certain extent.
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I think the biggest advantage of pre-made food is that it takes a short time to make and is fast, making it suitable for large-scale production.
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Prepared food, I personally think that the main advantage is that the cooking difficulty is relatively low, and it is relatively time-saving, but the disadvantage is that the taste is relatively not suitable for everyone.
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Hope it helps you with your questions.
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When it comes to pre-made dishes, many people think of cooking bags, but in fact, pre-made dishes can be subdivided into four categories, and they are all very different from cooking bags, and the more common classification methods in the industry are the following four categories:
1. Instant hot food: food that only needs to be heated before eating. Such as quick-frozen dumplings, instant noodles, self-heating hot pot, etc.
2. Ready-to-cook food: refers to the raw food materials and necessary condiments that are refrigerated or stored at room temperature in portions, and can be immediately put into the pot after conditioning, which belongs to the category of semi-finished products.
3. Ready-to-prepare food: refers to the semi-finished side dish raw material food that has been preliminarily processed by filial piety such as cleaning and cutting. Cooking directly in the pot without washing and cutting is also called clean vegetables.
4. The last one is what many people think of as "cooking bag" ready-to-eat food: it refers to the prefabricated conditioning products that can be eaten directly after opening, including ready-to-eat snacks (ready-to-eat pickled pepper and phoenix feet, eight-treasure porridge, ready-to-eat canned food, ready-to-eat lo-mei) and canned food, washed salad dishes, etc.
The above are the four categories of pre-made dishes, I hope it can help you, I wish you a happy life!
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