What to pay attention to in email marketing? What are the dos and don ts of email marketing?

Be careful not to send it to me, I'm most annoyed by this.

First, use email in email marketing to keep in touch with customers and keep old customers. The customers in the network are the same as in reality, and we also need to focus on repeat customers. Promote by e-mail, if we have the customer's e-mail address, then we can make users know about our new products by e-mail.

There is a method that can be used in email marketing: when the user enters your **, send him some gift certificates or e-books, but he needs to register an email, so that you can achieve mutual benefit and win-win results.

Second, in email marketing, you must impress users and establish a stable customer-customer relationship. In order for users to remember our company, we need to understand users, establish a stable relationship with users, and remind users of their existence from time to time. They can remember themselves by sending important news, holiday greetings, etc.

As an operator, if we get the user's email, we should seize this opportunity to continue to communicate with the user. Not only does it make us successful in promotion, but it also gives us the opportunity to sell continuously.

Third, take advantage of email in your email marketing. Email has the best advantage, and at the same time, email marketing also has the advantage of speed, in order to achieve our expected results, generally speaking, email marketing is shorter than SEO, SNS marketing, and blog marketing.

The above are the four important considerations in email marketing, although these are all small things, but the details determine success or failure, I hope these suggestions are useful for you in doing email marketing. There are more caveats in email marketing that we need to realize.

For many companies that have just started email marketing, the results often received are not ideal, do not achieve the established goals, and waste a lot of energy and financial resources, so some companies directly give up this promotion method. In fact, this is mainly caused by lack of experience, if you can study EDM marketing well in advance and avoid some taboo factors, it is not very difficult to get results. Let's introduce to you which email taboos we should pay attention to:

1. Failure to establish an accurate and effective address pool.

This is especially important at the beginning of an email marketing campaign. For the sake of convenience, many companies collect or buy a large number of email addresses from the Internet, and send them out directly without saying a word, and the results are obvious and miserable. This practice is like blind fishing, the net is cast out, but in the end you can't catch a few fish, the gains outweigh the losses, especially for those who spend money to collect addresses, and spend money on ** mail enterprises, it is a waste of company resources.

Second, the title of the party, the title and the content are consistent.

Writing exaggerated and uproaring headlines in order to attract customers, when in fact the content of the email is some promotional messages that do not match the headline, this suspected deceptive method can easily make people offended, and thus lose customers.

Third, the format is confusing and not unified enough.

1. Norms. The chaotic format is easy to make people feel casual, insincere, and unable to win the favor of customers, which is also a major taboo of today's "customer-centric" marketing concept. Enterprises can refer to the template of some email platforms, and choose the corresponding template for different types of emails to send, in this regard, the rushmail email platform is very thoughtful for users, and there are many free beautiful templates on it, which can be sent as long as they are slightly modified.

4. The content of the email should be sent as an attachment.

Nowadays, people have more and more channels to obtain information, but there is less and less patience, and few people are so troublesome to view the attachments of special advertising emails. When we make EDM marketing email content, we should try to make it as concise and easy to see as possible.

5. Hide the sender's name and other information.

There's nothing wrong with doing marketing openly, customers are not stupid, since it's advertising, why not let them know who you are? After the email is out, the company is to establish contact with the customer, if the company hides itself, for the customer, this is not credible, lack of basic integrity.

6. Failure to reply to customer messages in a timely manner.

If the company ignores the customer's email message, it will not only make the customer feel that the company's service is not perfect enough, and the customer will not pay enough attention to the customer, which will affect the reputation of the enterprise, and the lost part is likely to be the company's accurate customer.

In fact, there are many things to pay attention to in email marketing, and here are just some common taboo issues, and if you want to do better, you need to slowly explore it yourself.

Here are some suggestions that may be beneficial:

1. Time point:

When an email arrives at your audience is extremely important. Obviously, a midnight email won't be opened by too many people, and even though the push notification for a new email is visible to the audience early the next morning (in fact, many email clients have a Do Not Disturb setting for this time period), the email is also more likely to drown out more new emails. The recommended arrival time is around 9 a.m. (note that the sending is complete, not the time your server starts sending).

In addition, don't send it on weekends and holidays, and few people will open the mailbox on weekends.

2. Target your audience:

I often get direct mailings about cosmetics and I don't even know what I'm doing wrong. Recommending cosmetics to me must not have helped, so it's important to find an audience that really needs this direct mail. Recommending cosmetics to people who don't have this need, for example, will not only not be effective, but will cause disgust.

3. Title: Title will become more and more important, the reason is that when you push notifications on mobile, the recipient can only see your title. That said, your title pretty much determines whether he wants to open the email or not.

Therefore, everyone must learn to be a "title party". The advice I can offer is:

Benefit: Be sure to give your audience a reason to open the email in the title. If the stakes are sufficient, you don't even need the following two little tricks.

Benefits include, but are not limited to: discounts, **, **. Don't be over-the-top and be as honest and reliable as possible.

Numbers: Numbers tend to be more persuasive than you think, remember some of the previous ad copy that seemed very vulgar:

99% of people cry when they see this, something like this, very old-fashioned but very effective, trust me.

Doubt: Don't use declarative sentences. You can use exclamation sentences, but an exhaustive interrogative sentence is best.

4. Content. If your audience opens your email, that's something to be happy about. Of course, it's not the end of the story. What needs to be done in the body of the email? Don't do anything else, just keep describing and rendering the points of interest.

I once made a direct email about an online event, and I thought that since the audience had clicked on the email, it would prove that he was interested in our event, so in the body of the email, I chose to describe the whole process of the event, and I was later shot by the boss.

For example, if the subject of the email tells the audience that this activity can be smoked, please put a cool big picture of the phone in the body of the text, and don't feel like you're repeating it.

The precautions for email marketing are: 1. Find out the customer information accurately, and don't send it randomly. 2. Abide by the email service provider's email sending rules, and do not send them at will. 3. Grasp the sending time, find the time for customers to check the email, and send the web link in a targeted manner.

1) Configure your own exclusive domain name

In addition, use a dedicated domain name to enhance the brand image, so that the recipient can more easily identify the email from the brand when they see the email, so as to improve the open rate and click-through rate of the email.

2) Establish a permission-based marketing strategy

That is, send emails to people who are genuinely interested in your product or service and are willing to accept your emails.

3) Compatible with all mobile devices

Now that people are more and more accustomed to reading emails on mobile devices, it's important to design your email content with all mobile devices in mind.

4) Choose a professional EDM email service provider

Mailbrid supports personalized configuration (domain name, sender nickname, reply-to address) and provides comprehensive user tracking reports. **Very affordable, with a free trial available.

1) The content of the email, the content of the email cannot contain sensitive keywords, and the inclusion of these words is likely to be identified as spam by the anti-spam system. The Sendsaas email marketing platform has a built-in database of hundreds of thousands of sensitive words, which can help users detect whether the email contains sensitive words.

2) The email address and recipient address must be users who have a demand for the sender's products or services, so as to have a good open rate, click-through rate and conversion rate. If the email address is invalid too much, the recipient is subject to email deletion, complaints, etc., these recipient behaviors mean that the sender is sending spam, and such email marketing is not effective.

3) Sending frequency, sending emails should not send a large number of emails in a period of time, you can divide the email address list into a small mailing list, and send it in different time periods.

Email marketing needs to pay attention to whether it can accurately reach the other party's mailbox is very important, and it is not a spam mailbox, so the title and content of the setting should not be too advertised, you can go to Skycc promotion software to see.