What is the public s need for psychology, the most important and direct way to actively influence th

In short, it is to follow the masses and lack personal character.

Audience psychology includes truth-seeking psychology (which refers to news audiences understanding the real situation of the society and world in which they live); Seeking pleasure psychology (in aesthetic psychology, there are also characteristics of sneak peeks); short-term psychology (the amount of information obtained in a shorter period of time will be greater); Seeking new psychology (news must report new people, new events, and win with new); Proximity psychology (refers to the psychology that the audience is more likely to pay attention to the news happening around them or related to them).

1. Truth-seeking psychology: It refers to the fact that news audiences need to understand the real situation of the society and world in which they live and the fresh and changing expectation psychology. Truth-seeking psychology reflects human rationality and human desire to understand the world. Canonization.

2. Fast-seeking psychology: It refers to the fact that people quietly attach importance to the objective value of news and information from the perspective of time, and require them to see the latest news and adjust their psychology and behavior quickly to adapt to social changes; In addition, in terms of aesthetic psychology, there are also features of sneak peeks.

3. Short-looking psychology: For the audience, short-seeking can not only get new information in time, but also obtain a greater amount of information in a shorter period of time, and psychologically has the advantages of easy to understand and visual fatigue, so short-seeking psychology reflects the needs of readers' psychological functions.

4. Psychology of seeking innovation: news must report new people, new events, and win with new, which has a fresh feeling for the audience, and the audience's expectation psychology in this regard is the psychology of seeking innovation.

5. Psychology of proximity: refers to the psychology that the audience is more likely to pay attention to the news that happens around them or is related to them. It is mainly manifested as psychological intimacy, such as the audience's closeness to familiar things, the intimacy with the audience's personal characteristics, and the familiarity related to the audience's knowledge and experience.

Dear, I'm glad to answer for you, according to your questions to provide you with the following, for reference only: The use of persuasion methods Persuasion, that is, persuasion and guidance, is the most important and direct way to actively influence the psychology of the public. The most popular public analyses are "public psychoanalysis" and "target public analysis".

According to Sterco Catlip in the United States, the public is the sum total of a group of innumerable individuals united by the bond of common interests, and of a common will. It may be a large group or a small group; It may be a majority group, or it may be a minority group.

The audience is both a medium for the blind of mass communication.

The object of influence plays an important role in restricting the communication process. The needs of the audience and the selective contact activities of the audience to the media information content all play an important role in the effectiveness of mass communication.

1. Cognitive psychology.

2. Curiosity.

3. Grinding Sohuai herd mentality.

4. What kind of psychology is missing.

5. Empathy.

6. Attack psychology.

Public psychology: It is the perception and reflection of the subject's behavior by the bearer of public relations activities, and it is the basis for the organization to adjust its own behavior to create a good image. Public psychology includes two parts: individual psychology and group psychology.

To understand the meaning of public psychology, we must grasp the following points:

First, the public psychology mentioned here must refer to the public psychology that is manifested in public relations activities, that is, the public psychology we are talking about must be related to public relations activities.

Second, public psychology is subjective.

Features that are unified with objectivity.

Third, public psychology is not singular and one-sided, but diverse and multi-layered.

Fourth, public psychology is not fixed, but constantly changing.