How is the development of rural e commerce in your hometown?

It is very possible, now we basically have rural ** stores in our larger villages, and there are express delivery comprehensive service stores in towns and villages! Good prospects!

Nowadays, we have entered the Internet era, whether in urban or rural areas, the network has entered thousands of households, and many rural families have installed broadband, purchased computers, and mobile phones have basically reached the popularization level. In leisure time, surfing the Internet, watching the news, and learning about agricultural products or planting and breeding information across the country have also become the first choice for the daily cultural life of farmers. My hometown is in a small mountain village somewhere in northern China, and although the transportation is not yet developed and the living conditions of the farmers are not very good, like other places, the Internet has also been popularized to a great extent.

However, the local rural e-commerce business has just started, and there are still many problems.

After the strong support of the state and major Internet companies in recent years, the development of rural e-commerce is really good. In particular, Ma Yun's rural ** has made the vast number of rural people across the country feel the convenience of online shopping.

The transportation facilities are not perfect, and the logistics services are not in place. Due to traffic restrictions, many logistics companies only cover counties or townships, while ordinary villagers can only go to towns or counties to handle express delivery business, which is very inconvenient, resulting in many farmers are reluctant to participate in rural e-commerce services. Although computers are widespread, the rate of correct use is low.

Peasants only chat and play games on the Internet, but they rarely actually trade various agricultural products and so on online. In addition, many older farmers do not even know how to use computers and smartphones, and the development of rural e-commerce is also very restricted.

It's good, it's booming, and it's also a good measure to help alleviate poverty.

I am from Xinjiang, and there are orchards near my home. There are many specialties such as apples, red dates, walnuts and pears, so many farmers have been born e-commerce. It can be said that the development of rural e-commerce in Xinjiang has been in full swing in the past two years.

From the young of seventeen or eighteen to the middle-aged and elderly of fifty or sixty. Everyone picks up their phones and looks for customers on their own.

In the process of promoting the construction of e-commerce into a comprehensive demonstration county in rural areas, Huaiyuan County, where I am located, has given priority to services with wide benefits and urgent needs of the masses, and has initially built a set of service support systems for the development of rural e-commerce.

Rural e-commerce is in its infancy, and there are many people doing rural e-commerce now, but there are only a few successful ones after all, just like the law of 28, two out of ten people are successful, and the success rate is already very high in today's society.

Sales are too small in rural areas, resulting in higher service costs and lower profits. As the saying goes, a sheep is also a herd, and a flock of sheep is also a herd. If the business volume is too small, it will inevitably lead to an increase in service costs, a decline in profits, or even no profits.

The transportation in remote mountainous areas is not convenient, the logistics are not at all, and the three links are too expensive, so they can only be produced and sold.

First, enhance strategic positioning

E-commerce can not be simply understood as an industry, nor can it be too entangled in the market competition between e-commerce and traditional business, but to see e-commerce as a new infrastructure, a new driving force for development, and a new mode of thinking.

and new economic forms, whose connotations and forms are very diverse, and their great role needs to be deeply explored. It can be seen that rural e-commerce can not just be a matter of a certain department, but a local party committee, a major event; It should not just be promoted as a general task, but must have the courage and strength of a first-class project to be successfully implemented. Especially the upfront ones.

Finally, "the organic combination of offline stores and e-commerce, so that China's real economy."

It has a flourishing effect with the network economy, which is conducive to promoting consumption, expanding domestic demand, promoting the upgrading of agriculture and animal husbandry, rural economic development, and farmers' income generation."

Second, encourage model innovation

Alibaba. Rural development strategy.

After the release of the business structure of the four major sections, the rural e-commerce business released by various e-commerce platforms.

Basically, there are four major blocks, namely payment service, help purchase service, agent sales service, talent training and assistance, etc., and there are no other innovations or breakthroughs. Everyone is repeating the same pattern, which is reflected in the large capital investment in the early stage and the relatively small output rate of a single point. The early profits are very impressive, and you must use assets to carry them for a period of time before you can observe the after-effects.

On this basis, whether there are any new business segments, especially what are the good business operation models, must be constantly explored.

Third, highlight the participation of the masses

The indicator of whether rural e-commerce is reasonable is whether the masses get benefits, and the key indicator to confirm the success of rural e-commerce must also be the extensive participation of the masses. Judging from the current development, the overall situation is still in the link dominated by the e-commerce platform, the mass line.

It has not gone enough, and the sentiments in the countryside have been mobilized somewhat, but the ordinary people have not yet been widely mobilized. E-commerce into the village, to help farmers "buy" is one thing, to assist farmers to "sell" is very important, although it is difficult, but it is necessary to know the difficulty. In addition, it is also necessary to encourage a large number of farmers to become e-commerce people, who can buy skillfully and sell online.

Fourth, promote the cultivation of talents

The cultivation of talents at this stage is in the initial stage of learning and training. From the perspective of practical activities, learning and training is a breakthrough, and more complicated things are in the after-the-fact service and industrial chain. However, the change from learning and training to shaping is not a change of one word, but a change of system software, and there must be a green ecology of e-commerce to support the point.

I think we should set up some express stations in rural areas, or sell some agricultural products through live webcasts, so as to develop e-commerce, promote the development of rural areas, and promote the development of the local economy.

It is suggested that everyone can develop together, we can lead another person by one person, and in this way, the development of the entire e-commerce in our rural area will definitely get better and better. It has also led to an economy in the rural areas.

I think the development of e-commerce in rural areas should be carried out gradually, and we should also learn from the rules of urban e-commerce development, and we should also adopt some network means for marketing and promotion. We should also do a good job in the background processing of the e-commerce platform. There should also be some concrete measures to be put in place for development.

They can choose a good place, choose a good product, choose to do some activities, do some publicity, and invest more money, so that they can develop.

First of all, we must develop according to the characteristics of our hometown, and strengthen what kind of products we have, so that we can carry out live broadcasts, carry out publicity and sell, and the quality of products must be guaranteed.

The future development prospects of rural e-commerce are still relatively good, and now the main problem faced by rural e-commerce is the non-integration of resources, those who have goods can not be sold, and those who want goods are worried that there is no source of goods.

What is rural e-commerce?

Everyone has been talking about it for the past two years.

Rural e-commerce. So what exactly is rural e-commerce?

To put it bluntly, rural e-commerce refers to the opening up of e-commerce channels to the rural market.

Call it rural e-commerce.

On the one hand, rural e-commerce refers to consumer goods and industrial products going to the countryside, which is called downward; On the other hand, it refers to the entry of agricultural products into the city, that is, upward, and finally realizes the two-way circulation of urban and rural areas and promotes the development of rural economy.

What problems does rural e-commerce want to solve?

Although in the past few years, rural e-commerce has undergone many changes, but no matter which change, rural e-commerce work has not left the focus of "agricultural products up". When it comes to this, the documentary "A Bite of China", which broadcasts a variety of high-quality agricultural products, and in most cases, the more remote and remote the agricultural products, the better.

It can be seen that China's rural land has never lacked high-quality agricultural products. Of course, the local people also realize that in order to enrich the people and strengthen the county, it is more important to sell the rich local agricultural products.

Because of this, major e-commerce platforms are doing their best to solve the problem of agricultural products. During the Spring Festival, the rural ** also specially launched the "New Year's Festival", hoping to break a new way. Therefore, the top priority of the development of rural e-commerce is also the most difficult problem to be solved

Agricultural products are on the upside.

What is holding back the upward movement of agricultural products?

There is no doubt that the upward movement of agricultural products is the top priority of rural e-commerce work, but after many years, the upward movement of agricultural products is still "only heard but not seen", and the news of unsalable agricultural products and farmers' losses is still emerging. So, what is it that prevents the upward movement of agricultural products and affects the development of rural e-commerce?

Food safety issues emerge one after another:

Most of the agricultural products are food, due to the frequent occurrence of food safety accidents such as "melamine" and "gutter oil", the Chinese people lack confidence and security in domestic food, and the sense of trust is seriously lacking.

High cost of transporting agricultural products:

Most agricultural products are of low value and high transportation costs, usually exceeding 100% or more of the cost of goods, which leads to 95% of agricultural product e-commerce platforms in a state of continuous loss, and once the money is burned, the next thing is to go out of business. The collapse of e-commerce platforms has also hindered the upward movement of agricultural products.

Major listed companies in the industry:Chuanfa dragon python (002312); Tongwei (600438); Yonfer (000902); Yuntu Holdings (002539); Red Sun (000525); Huihong Group (600981); Jiajiayue (603708); Huayang Lianzhong (603825); Lutong Vision Letter (300555) and so on.

Rural China: Changhui Online Retail Sales;Proportion of rural online retail sales in China by region.

Online retail sales in rural areas have increased steadily

In 2021, the national rural online retail sales exceeded 2 trillion yuan, reaching one trillion yuan, a year-on-year increase. In the first half of 2022, the national rural online retail sales were 100 million yuan, a year-on-year increase. <>

In 2021, the top three categories of rural online retail sales are clothing, shoes, hats, needles, textiles, daily necessities and furniture, accounting for the online retail sales of rural physical merchants55% and.

The scale of rural e-commerce in the eastern region is leading

In terms of regions, the eastern, central, western and northeastern regions accounted for the total of the country's rural online retail sales5% and. In terms of growth rate, the growth rate of rural retail sales in the central region is the fastest, followed by the northeast region, and the growth rate in the western region is the slowest.

In terms of provinces, Zhejiang, Jiangsu, Fujian, Hebei and Shandong ranked the top five in rural online retail sales, accounting for the total proportion of rural online retail sales in the country, and the top 10 provinces in retail sales accounted for the total proportion. From the perspective of growth rate, Jiangxi, Guangdong, and Fujian provinces have a faster growth rate of rural online retail sales, all of which are above 20%.

The foundation for the development of rural e-commerce has been continuously strengthened

The growing number of rural netizens has laid the foundation for the development of rural e-commerce in China. According to data from the China Internet Network Information Center, as of June 2022, the scale of rural Internet users in China is 100 million, accounting for the total number of Internet users.

In 2021, China's existing administrative villages will achieve "broadband access to every village". In April 2022, the Ministry of Industry and Information Technology and other five ministries and commissions jointly issued the "Key Points of Digital Rural Development in 2022", proposing that by the end of the year, 5G networks will achieve coverage of key towns and some key administrative villages. As of June, the Internet penetration rate in China's rural areas has reached an increase of one percentage point from December 2021.

The above data refer to the Prospective Industry Research InstituteChina's rural e-commerce market outlook** and investment planning analysis report