How to analyze the overall consumption situation and how to analyze the consumption frequency of con

Analysis of the overall consumption situation: the trend of GDP growth from macroeconomic growth, changes in the proportion of residents' income in GDP, disposable income of urban and rural residents, and income growth.

In the first half of 2018, consumption contributed to China's economic growth, becoming the core driving force for economic development, and the consumption structure is also changing. Chinese consumers have shifted their consumption focus to developmental and recreational consumption such as home, health, culture, entertainment, education and information, paying more attention to the quality of life, and increasing demand for the quality, safety and efficiency of goods and services. Under the guidance of the innovation-driven strategy, new technologies, new formats, new models, and new consumption are surging, from takeaway food without leaving home to "unmanned supermarkets" that automatically pay for them; From mobile payment at your fingertips to smart home appliances with "instant response", new technologies detonate new industries, new business formats stimulate new vitality, new models broaden new paths, and new consumption creates new changes.

Consumers have more and more information, and are constantly adjusting their consumption structure, and the upgrading of consumer cognition has become the core of driving their consumption trends. The data shows that in 2019, consumers will increase their consumption of "non-physical" such as tourism, children's education, and investment consumption, and focus more on investment in areas of quality of life and individual interests.

With the increase in income, the concept of life is also changing, and the survey shows that among the attributes of some brand products, green environmental protection, sophistication and health concepts are becoming more and more important to consumers' decision-making. With the adjustment of consumption structure, consumers no longer simply pursue consumption "symbols", but more consume an experience of "returning to the original", therefore, "retrospective" and "return to the truth" represent four consumption trends: the first from outward seeking to inward seeking; The first is from luxury and splendor to self-expression; From demand satisfaction to meaningful consumption, from advocating classics to personality trends.

1. Macroeconomic growth trends.

2. The trend of the proportion of household income in GDP.

3. The growth trend of disposable income of urban and rural residents.

4. After deducting various factors, the revenue growth actually increased.

5. Social security system.

The further improvement will help to further unleash the consumption potential.

6. The country's political stability, social harmony, and perfect legal system make residents more assured of consumption.

The factors that affect consumption are:1. Production determines consumption, and the fundamental factor affecting consumption is the level of national economic development.

2. The main factors affecting consumption are residents' income and price level. Income is the basis and premise of consumption. People's current disposable income affects people's consumption level, and in order to improve the living standards of residents, it is necessary to maintain stable economic growth and increase residents' income.

The level of household consumption is not only determined by current income, but also by future income expectations.

3. The performance, quality, appearance, packaging, and advertising of goods can also become factors affecting consumption.

4. People's consumption behavior is also affected by consumer psychology.

The six main factors affecting the consumption level include income factors, price factors, family structure factors, social security system factors, consumer psychology factors and commodity factors.

The fundamental factor affecting consumption is the level of economic development of the country.

Income: Income is the basis and premise of consumption; Prices: Prices are generally inversely proportional to consumption, and changes in prices are significant factors affecting consumption; Family Structure:

Family structure mainly refers to the number and proportion of family population, which is also a key factor affecting consumption. Social security system: the improvement of the social welfare system, the people have no worries, and the consumption level will naturally increase; Consumer psychology: all the psychological activities that occur in the consumer psychology and the resulting consumption behaviors.

Hello, consumer analytics include age, education, habits, behavior, income, and more. 1 Composition of existing consumer groups: the total number of existing consumers, age, occupation, income, education level and distribution of existing consumers.

Gender: Women are more receptive to emotional advertising, while men prefer rugged or ethnic advertising. Occupation:

Mental workers prefer the form of advertising with rational appeals, while manual workers prefer straightforward, revealing and humorous ones. Income: Identify the areas where you live that can become your consumers in terms of income.

2 Consumption behavior of existing consumers: motivation for purchasing, time of purchasing, frequency of purchasing, quantity of purchasing, and place of purchasing. 3 Rising attitudes of existing consumers:

How do consumers have a good impression and evaluation of the product? How loyal is the brand? How loyal are you to your competitor's products?

Specifically, it includes: the level of awareness of the brand; the degree of preference for the brand; the percentage of named purchases of the brand; unmet need for the brand; the most satisfying aspects of this product; The least satisfied aspect of this product.

If the measurement time is one year, consumers who make three purchases in a year are called three consumers, which is the same as the "most recent purchase" report, which is also a variable measurement of leakage. Within a one-year period, the day the consumer makes the fourth purchase, it will be moved to the fourth consumer file. It's like "last consumption".

Hope it helps, dear! [Bixin] [Bixin].

Consumer trends are influenced by cultural, social, personal, and psychological factors.

Consumer consumption trendsIt includes:

1. The application of the application is the psychology of seeking truth, which is the basic point of rational motivation, that is, based on the most basic utility of the commodity. Driven by the applicable motivation, customers pay more attention to the technical performance of the product, and the consideration of its appearance, quality, brand, etc. is secondary.

2, the economy is the psychology of seeking honesty, in other conditions are roughly the same, ** often becomes the key factor that affects the customer's choice of a certain commodity. The reason why discount coupons and big auctions can touch the hearts of tens of millions of people is because of the mentality of "seeking cheapness."

Psychological characteristics of consumers:

Including the characteristics of consumer interests, consumption habits, values, personality, temperament, etc.

The mental process is divided into seven stages: generating needs, forming motivations, gathering information about the product, preparing for purchase, selecting the product, using the product, evaluating and giving feedback on the use of the product.

Consumer psychology is affected by many factors such as consumption environment, consumption guidance, and consumer shopping places. Enterprises often develop corresponding marketing strategies through the influence of consumer psychology.

Methods of consumer analysis.

Without accurate analysis methods and models, the results of consumer analysis can be skewed, with disastrous consequences. As it stands, there are several common consumer analytics methods and models:

1) Needs Research Model – a strategic research tool.

The most important and fundamental research. All marketing is based on the study of consumer needs. This model starts with the problems in consumers' daily lives, analyzes how they perceive problems, how they describe problems, and how they change problems (needs), and the result is a demand matrix and market segments extracted by planners.

For enterprises, its role is strategic, guiding strategic initiatives such as future product planning and enterprise resource integration.

2) A-value model – a tactical diagnostic tool.

For consumers' existing categories and brand awareness, the A-value model is a diagnostic tool, which allows marketers facing marketing dilemmas or bottlenecks to quickly find the key problems, and at the same time, it clarifies the key points of different problems of 7 groups of people, which is very targeted.

iii) U a Consumer Use and Attitude Model – A Tactical Diagnostic Tool.

This tool focuses on solving the experience of category and brand consumers in using related products, if demand research and A-value model are a relatively virtual exploration in the minds of consumers, then U A is a real exploration, and the conclusions drawn are more about the competitive environment and the advantages and disadvantages of their own products.

4) Consumption behavior stage analysis model - a tactical diagnostic tool.

This model is a necessary working model for consumers at different behavioral stages to make different marketing language recommendations. The behavioral stages of the analysis are similar to those of the A-value model, but the connotation is more extensive. There is a more accurate communication direction for who and what to say, and to people who are unconscious, who are knowledgeable, and who are not.

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