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What do you think is the most appealing thing about a business?
In my opinion, there are only four things to attract people: money, power, future, and treatment.
1. Money. The most important thing is, of course, money, which is the foundation of a person and a family. Living in this world, it is difficult to move an inch without money.
If it is a single person who feeds the whole family and is not hungry, he may have a stutter. But if you have a family, you must consider the life of your wife and children. Other people's wives wear famous brands and use high-end cosmetics; Other people's children go to prestigious schools and take high-end supplements; Other people's families live in villas, and the mansions are luxurious.
If you don't have the money, how do you do this? Not to mention comparison, at least the gap between his wife and children and others is not so big. With money comes status; With money comes more options; With money comes greater resilience to risks.
Money is not everything, but no money is everything.
2. Rights. Power is something that anyone, especially men, loves. is the so-called "drunk lying on the knees of beautiful women, waking up and killing human rights."
Life and death are all in me, what a majesty, no one does not want it. With power, then a person has the right to distribute resources, and has the space and strength to implement his own ideas. The greater the power, the greater the degree of freedom a person has.
With power, you will be high-spirited both physically and mentally, if God helps. Power can be the power of personnel, finance, and the power to decide certain things. The more power you have, the more things a person can control, and the more energetic you will be.
3. Future. If an enterprise wants to retain talents, it is important to give people a great future. First, it is necessary to distinguish rewards and punishments, do not operate in the dark, suppress dissidents, and treat people wrongly. Second, there must be a perfect promotion mechanism, both administrative and business, so that talents have the hope of promotion; Third, there should be perfect medical and pension security, such as regular physical examination, so that employees have no worries.
4. Treatment. The treatment and money are similar and different, and the treatment can include status, different levels of subsidies, car allocation, housing allocation, holiday gifts, etc. Good treatment can enhance employees' sense of pride and belonging.
There is a joking limerick poem that may reflect a few of the most attractive places in **:
A life of luxury:
There is a lot of money and little to do, close to home, high power, and light responsibility;
Sleep until you wake up naturally, count the money until your hands cramp;
I get a bonus during the New Year's holidays, and I raise my salary when others work overtime;
It's fun to drink tea and read the newspaper, and the side job is also poorly paid.
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There are many factors that can make a business most attractive and unrequited, and here are some of the factors that may influence people to choose to join a business:
Salary and benefits: Competitive salaries and benefits are one of the most important factors in attracting talent.
Company Culture: Corporate culture is one of the most important signs of a company, if a company's values, mission, vision are in line with the individual, then they are more willing to work for the company.
Career development: People want to join a company that offers career development opportunities, including promotions, training, and learning opportunities, among others.
Work environment and work content: A good work environment, as well as work content that can challenge and motivate employees, can make employees feel more fulfilling.
Corporate reputation: A business with a good reputation can attract people who value corporate social responsibility and credibility more.
Of course, everyone looks for different factors, and different people will choose different companies for different reasons, so companies need to understand their target audience and use their strengths to attract and retain talent.
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The most attractive features of a business are often multifaceted, but the following points may be more important among them:
Attractive vision and culture: An attractive business usually has a clear, positive vision and culture, which inspires enthusiasm and a sense of belonging in employees.
Adequate opportunities for development and growth: Employees often expect opportunities for growth and development in their careers. As a result, a business that offers ample opportunities for growth is usually more attractive.
Have excellent benefits and compensation: A good business will often offer competitive compensation and benefits, such as health insurance, pensions, paid holidays, and more. This attracts talented people to the business and motivates employees to do their best.
Have a good working atmosphere and team culture: An attractive business will usually focus on creating a good working atmosphere and team culture. This allows employees to feel comfortable and happy, and to be better integrated into the company's ecosystem.
Innovative and practical products or services: A good business usually offers innovative and practical products or services, which can attract customers and users, thereby further enhancing the reputation and popularity of the business.
Of course, the situation and characteristics of each company are different, and the above are just some of the common characteristics, and the most attractive features may also vary from company to company.
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The most attractive thing about a company is not just a single factor, but a comprehensive performance of many aspects. Here are some factors that might be appealing:
Development prospects: The development prospects of an enterprise are an important factor in attracting people. If an enterprise has broad market prospects and good development potential, it will attract more talents with pursuit and ambition.
Cultural values: The cultural values of an enterprise can reflect its management philosophy, enterprise spirit and cultural characteristics, and can reflect the characteristics and cultural charm of the enterprise. If the cultural values of a company are in line with the values and pursuits of individuals, then it will attract more talents.
Compensation and welfare: The compensation and benefits of an enterprise are one of the important factors in attracting talents. The level of compensation and benefits of an enterprise directly reflects the importance and competitiveness of its employees. If a company's salary and benefits are excellent, it will attract more talent.
Working environment: A comfortable working environment, including working atmosphere, office facilities, career development opportunities, etc., is very important for employees. If a company is well-trained and can provide high-quality career development opportunities, it will attract more talent.
Corporate reputation: A business's reputation is one of the key factors in attracting talent. A company's reputation is reflected through its reputation and evaluation in the industry, society and employees. If a business has a good reputation, it will attract more talent.
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There are many factors that can attract people to a business, and the following are a few of the main ones:
High-quality products or services: If an enterprise can provide high-quality products or services, it can win the trust and recognition of consumers, thereby improving market competitiveness.
Excellent corporate culture: corporate culture is the embodiment of the spirit and values of the enterprise, if an enterprise has a good corporate culture, it can attract employees with common values and beliefs to join.
Good working environment and treatment: The working environment and treatment of the enterprise are very attractive to employees, and a good working environment and salary and benefits can attract excellent talents to join.
Sustainable social responsibility and contribution: Nowadays, more and more people pay attention to corporate social responsibility and contribution, if an enterprise can actively fulfill its social responsibility and contribute to the environment and society, it can win more people's recognition and support.
To sum up, the most attractive factors of an enterprise are multifaceted, among which high-quality products or services, excellent corporate culture, good working environment and treatment, professional team and leadership, and sustainable social responsibility and contribution can attract excellent talents to join.
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In the marketing department, the majority of the cadres who are not marketing majors are mentioned, it stands to reason that those who are from management and marketing classes should have potential in marketing and management, but in fact, they have development potential in technology and production (say this, don't be depressed when you learn marketing and management, not to hit you but to tell you the actual situation). Why?
After observation and analysis, there is one thing that I think is important. That is, this kind of technical sales backbone has professional technology, such as a number of products, can truly solve the needs of customers. Solar energy is not a simple product, especially such as schools, hospitals, hotels such a large-scale solar energy engineering system, no professional and technical background of the general sales staff simply do not sell, because the requirements of on-site survey, understand design, electronics, HVAC, supervision, on-site command and other skills, and even require to understand architecture, because large-scale hot water system, can not destroy the hotel, school and other original buildings.
The so-called marketing profession, such a narrow range of knowledge to accomplish these tasks is simply not possible. This is why many people who are engaged in technology, industrial and civil construction, and HVAC learn marketing majors and marketing knowledge by themselves, and they are handy and comfortable in their work. Some of us fail not because of poor marketing level and lack of management concepts, but because he does not know enough about this industry.
In enterprises, most of the senior talents who have "prospects" and "money prospects" for development, especially cadres, are comprehensive talents. As far as I'm concerned, I'm not a professional now, I've done scientific research, I've produced and sold it myself, and I've installed hundreds of solar energy plants myself. I know a little bit about everything, and my subordinates rarely can fool me.
Therefore, in the cultivation of talents, our direction is compound, which is also the inevitable choice of enterprises for talent needs. I have always asked new college students to go to production, manufacturing and other positions for internship for at least three months, but many students do not understand, and think that enterprises use college students as "migrant workers", some students understand, and do it, but they can't bear the "hardship" and "loneliness", give up, and then begin to doubt this method, and even complain, and have resistance. And those who persevere, most of them have grown themselves.
In fact, the company not only conducts multi-post training and internship for newly graduated students, but also rotates many employees, especially cadres, and is already a system of the company. There is only one purpose, which is to consolidate the platform for growth.
With the cross-integration of social development, compound talents who have certain abilities in all aspects and are outstanding in a certain aspect are more and more favored by enterprises. It should be reminded that compound talents are not superficial "panaceas", but must be generalists who are "refined in the industry". At the same time, compound talents are very popular in enterprises, but the corresponding efforts will be much more than ordinary people or ordinary talents.
In the process of training, the enterprise designs a good channel for personal development, and whether it can become a "compound" senior talent, especially in the professional "depth" and "purity" of training and growth, the key is to look at yourself.
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