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Most of the ice cream is increasing in price, for example, it used to sell for 5 or 6 yuan, but now it sells for 9 or 10 yuan, and even up to a dozen yuan. But some ice creams are more expensive, and ordinary people can't afford it at all. The cost of these ice creams is not so expensive, mainly because a lot of money has been invested in publicity and marketing, and it has become an Internet celebrity product, attracting many people to check in, which has invisibly increased its net worth.
Many people say that ice cream is no longer a product to cool off, but has become a luxury item for Internet celebrities to check in and take photos.
The weather in summer is relatively hot, ice watermelon and sorbet are the best products to cool off, although sorbet can not quench thirst, but it can make your body temperature drop a little, so that your body is more comfortable. For example, the ice cream we ate when we were children was relatively cheap, you can buy one for 5 cents, and if it is expensive, it only costs one or two yuan. Now this situation will not be the case, just take one or two ice cream, and when you check out, there will be twenty or thirty or forty or fifty yuan.
These ice creams really don't live up to their name, they don't use such good ingredients, and even if they do, they won't be so expensive. Because the ingredients used in the desserts and chocolates that people eat are indeed better, but they will not be as outrageous as ice cream.
As mentioned above, all kinds of fancy marketing doubles the value of ice cream. These ice creams will also hire spokespersons, which require advertising fees, which will be spread evenly among each ice cream and consumers will pay for it. Now people have reacted that making ice cream should not be too utilitarian, don't always think about marketing, or let ice cream have traffic, which will only make ordinary people want to buy it even more.
For example, in the live broadcast room of a certain Internet celebrity ice cream, the anchor asked netizens to type the words that they love the brand, but all of them said that they loved other brands.
Internet celebrity products are short-lived, and only the real cost-effective ice cream can survive in the market for a long time.
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I don't think the ** of the blood pack is very real. It is important to know that the cost of making ice cream is very low and very cheap. Nowadays, ice cream ** is so expensive a lot because of the so-called brand.
For the store, the more expensive the ice cream is sold, the more money will be made. It is important to know that the cost price of ice cream has risen, but not by much. But the first of the ice cream will enter the high-end industry, because people have played out the concept of pure, not adding a drop of water to the raw materials, resulting in the price of ice cream becoming higher.
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Nowadays, the raw materials of ice cream are relatively difficult to obtain, and there are more innovations, so the ** is relatively high, but it is not genuine.
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I think it is because some market management is not particularly strict that it has led to the behavior of these merchants to set prices arbitrarily, and now that Internet celebrity products are becoming more and more popular, these ice creams have more gimmicks for selling; In fact, I don't think an ice cream is worth selling so high**.
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It is because the capitalists have fired them, and at this time, there will be many people who are stupid and have a lot of money who want to buy and try; I don't think the ice cream itself is worth that much money.
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Ice cream assassin" refers to the fact that the packaging of ice cream is mediocre, but it is expensive, because the merchant does not clearly mark the price or the price is confused, resulting in the checkout being too high for consumers to feel "stabbed".
Just recently, the roasted sweet potato also rubbed on the heat leakage, the reason is that a girl bought a roasted sweet potato on the street, and it doesn't look very big, but after the boss weighed it, he actually charged the girl 18 yuan, and the girl also said that she picked a sweet potato that didn't look big, but I didn't expect the ** after weighing it was surprising.
How much is the ** of a sweet potato right now? The sweet potatoes bought from the farmers will not be doubled several times, even if it is 8 yuan a catty, a roasted sweet potato will not reach 2 catties, such a sky-high price of roasted sweet potatoes, do you still dare to eat it?
I remember once going to the supermarket to buy winter dates, when I roughly glanced at the ** label, yuan a catty, and when I took it, I wondered why winter dates became so cheap. As soon as the result was said, 10 or more than 20 yuan, I just didn't want it. Go back to see the price, good guy, yuan a catty, the second '2' is obviously smaller, I mistook it for '2 cents'.
Another time I was misled by the ** label was to buy yogurt at a convenience store. "There are many types of yogurt on the shelves, some with two columns and some with only one column. **The label layout is also very dense, the font type is small, and sometimes the label and the nearest product do not correspond, if you don't compare carefully, it's easy to see the mistake**.
As a result, when I took it to the cashier to check out, the clerk swept it and was 'stabbed' severely.
The **** of the selected golden kiwifruit in the fruit sales area is yuan. However, the ** unit here is not the "catty" that people generally believe, but "one". If you are not careful, you will be confused by the 4 bright and bright big characters of "** discount", take one, and then be "stabbed" in a solid way.
The ** label that is closest to the product with the variety name Crown Pear, in fact, the corresponding varieties are fragrant pears and Fengshui pears. The ** of the former is the yuan box, and the ** of the latter two are the yuan box and the yuan box respectively; There are 3 commodity ** labels closest to Xiaotai Nongmang, in addition to its own **, the other two labels correspond to the products of Jinhuang Mango and Narcissus Mang.
Figure The ** label closest to the crown pear, the corresponding varieties are fragrant pear and Fengshui pear).
There are 3 labels for the goods ** near Xiaotai Nongmang, and the other two labels correspond to the commodities of Jinhuang Mango and Narcissus, and the product names are small and unclear).
A similar situation exists in the ice-cream freezer displayed near the fruit section.
Its **label is densely arranged on the display board above the freezer, because the width of the freezer itself is longer, and the label font is relatively small, consumers want to see clearly and correspond to the goods they want to buy**, it really takes a lot of effort.
Figure: Dense ** label above the freezer).
It can be found that these **labels have one thing in common, that is, compared with **numbers, the font size of the product name and **unit are extremely small, and not significant, which looks more difficult. As a result, the probability of consumers encountering ** "assassins" has become invisibly larger.
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Introduction: Recently, the ice cream assassin has been deeply concerned by everyone, making everyone think that the phenomenon of ice cream being expensive should be started by Zhong Xue's Internet celebrity ice cream with an average price of 15 yuan per piece. Is expensive ice cream really delicious?
In fact, the taste and texture may not be much different from that of ordinary ice cream. It's not that the more expensive the ice cream, the better it tastes. <>
The most important reason why we eat ice cream is because ice cream can bring us taste enjoyment and make our body and mind happy, so eating ice cream is the first place, if it is not for the taste of ice cream, then we might as well buy milk directly, which is more nutritious and more cost-effective. First of all, I buy ice cream for deliciousness, and secondly, I want to be as healthy as possible, which does not mean that I will have high quality by blindly pursuing the best quality. For example, the glutinous rice balls and small pudding we ate when we were young, these two items are still ice cream that does not exceed one dollar, and our recent popular snow lotus literature.
are supporting our conscience to evaluate the ice cream, and at the same time satirizing the sky-high price of ice cream represented by Zhong Xuegao. <>
Is Internet celebrity ice cream an IQ tax? In fact, as long as the market is recognized and consumers are recognized, it is not an IQ tax. However, many relatively high ice creams have been criticized by many netizens.
Known as the Ice Cream Assassin. It is an exaggeration, ** is inflated, and the money spent is wasted. The reason why Internet celebrity ice cream is expensive is that the taste is only part of it, and it is more due to the special appearance or celebrity endorsement.
It's not a reason to taste better. The addition of Internet celebrity ice cream captures the show-off psychology of some people. To prove my identity with vanity or to show that I can afford it, that's the real IQ tax.
Whether it is sky-high ice cream or ordinary ice cream, the most important thing we eat ice cream is the taste, followed by nutrition. The virtual ** Internet celebrity ice cream does not mean that the taste will be better than other ice cream. Otherwise, it would not have been criticized by many netizens.
Got the title of Ice Cream Assassin.
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Compared with ice cream at different prices, expensive is not really delicious. It's just that the raw material process of ice cream is different, and some merchants deliberately raise the ** standard in order to gimmick their own ice cream.
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Not necessarily, some cheap ice cream tastes better than expensive ones, and ice cream is not always more delicious.
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It's not that expensive is necessarily delicious, in fact, many cheap ice creams are also delicious, and ** is also more suitable.
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Introduction: Nowadays, many residents pay great attention to their own interests, especially when buying goods, they will compare **. And now the price of goods**, their value is gradually increasing, but many products do not live up to their name.
Especially ice cream, although it is very expensive, but the taste is not very good, the following is a brief introduction to the reason, readers can have an understanding in advance.
First of all, in order to increase the taste experience, many ice creams will add some chemical additives. As a result, the ice cream loses its original flavor. In the past, ice cream was made with simple food, so it had a refreshing taste and brought a great sense of coolness to residents in the summer.
In order to increase the viscosity, some gelatinous substances are added to the current ice cream, so the taste is very thick. And the price of goods now is different from the past, so ** is also very high.
The reason for this is that the shape of the ice cream has changed a lot. In the past, ice cream was all about letting residents relieve the heat in summer, but now ice cream pays more attention to a comparison. Merchants make a variety of ice creams, so their packaging is too cumbersome, which leads to the fact that ** must be raised, otherwise it will lose profits.
And each business will compare with each other, in order to make their ice cream more beautiful and win advantages, they will combine ice cream with many film and television works, which causes ice cream to lose its original meaning and become a profit-seeking goods for capital.
In addition, it is because the value of these ingredients added by merchants is much higher than the value of ice cream, so it has to be raised**. And some merchants will choose fresher ingredients, so their**will**. However, some of the food does not taste very good, so it makes residents feel that it is not worth the money.
Although some ice creams taste good, they also add a lot of unnecessary ingredients, so they will also be adjusted. Businesses use a lot of added ingredients to maintain the shape of the ice cream, which is why residents feel that the taste is slightly worse.
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Because there are a lot of additives added to the current Xuesen Laxin cake, there is no original taste before, and the high draft does not mean that the ice cream itself is worth such an expensive price, which is just a round of speculation by merchants.
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The main reason is that the cost of Fengqiao is quite high now, and there are various Internet celebrity ice creams, which have captured the consumption psychology of young frank people, and everyone feels that there are no good goods, so the ** of ice cream is rising faster and faster. Jean Kichai.
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It may be caused by the price **, and the price in some places is very high, which leads to such a situation and also leads to the brand effect.
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In this hot summer, many people like to eat ice cream. But for me, I don't like ice cream very much, I only eat it occasionally. The most expensive ice cream I've ever eaten is a dozen dollars.
Nowadays, ice cream is very expensive, and many people can't afford it.
Why can't ice cream sell now?
Expand your knowledge.
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The ice cream is no longer selling, because everyone has been fooled and is very angry, thinking that these ice cream manufacturers are treating consumers as fools. The most expensive ice cream I have ever eaten is the ice cream that costs more than 20 yuan, although many people think that more than 20 yuan is not particularly expensive, but it is indeed necessary to buy an ice cream for more than 20 yuan. Nowadays, many ice creams have an unpretentious appearance, but when it comes to payment, it is jaw-dropping.
It is understandable if the price is clearly marked, but in fact, it is also difficult to achieve a clear price for each ice cream, because there are many different brands of ice cream in a refrigerator, even if it is very troublesome for consumers to find it by themselves. Like many young people, they got a relatively expensive ice cream, and they were embarrassed to say that they bought these ice creams without buying them, and like many post-90s and post-00s, the ice cream that they ate for a few cents and a few dollars when they were young no longer exists.
Now the ** of an ice cream is about dozens of dollars at every turn, and some ice cream bosses said that the raw materials used in this ice cream are relatively good, and we eat ice cream just to cool down, not to use this ice cream to supplement nutrition. Therefore, even if the raw materials of this ice cream are very good, everyone feels that there is no need to use raw materials as a gimmick to sell **. When you buy ice cream, if you find that the ** of some ice cream is indeed relatively high, there is no need to feel embarrassed.
During the epidemic, everyone's income itself was not particularly good, and the ** of ice cream was particularly high, which also affected everyone's economy. There are also some ice creams, more than 100 yuan, which is also unacceptable, I remember when we were young, more than 100 yuan was enough to afford the ice cream of the whole summer. When pricing some items, they should also be priced according to the actual situation, and they can't be set what they want, even if the price is clearly marked, it is not in line with the overall price.
It is because the price in the Northeast is very low, and the demand for ice cream in the Northeast is not very large, after all, due to the influence of the climate, only in summer ice cream is a necessity, so it will be so cheap.
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