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All kinds of Internet celebrity ice cream are discounted for dozens of dollars, and the reason why ice cream is so expensive now is mainly because the raw materials are relatively expensive. In today's life, many young people generally choose Internet celebrity ice cream when they eat ice cream, and most of the ingredients added to such Internet celebrity ice cream in the production process are imported milk sources. The production cost has been raised step by step, so when buying Internet celebrity ice cream, it is between dozens of yuan, among which Zhong Xuegao is also loved by many young people, but it does make many young people say that they cannot afford to consume.
Speaking of every summer, many young people especially like to eat ice cream, among them, the post-90s generation needs 5 cents to eat an ice cream when they are young. Nowadays, it costs dozens of dollars to buy an ice cream, and because of the relatively large price gap between each other, many young people feel that the ice cream is a little unaffordable now. When buying online celebrity ice cream, due to the wide publicity of ice cream.
It also requires a lot of investment in advertising costs, so all the money invested in advertising is added to ice cream. <>
Many people can't afford to eat more expensive ice cream, so they can only choose to buy cheap ice cream, but nowadays people often want to eat better food when eating. Compared with the so-called higher ice cream and cheaper ice cream, there will still be a significant gap in taste. In the past, many people couldn't afford to eat the three-dollar Yili Cheers, but now it seems that the only cheap ice cream is Erie Cheers.
And the small pudding that I used to see in life for 5 cents a piece has also become a big pudding. <>
As a young person, when eating cold drink products in summer, you must eat in moderation, and you must not eat too much, once you drink too much, it is easy to cause young people to have diarrhea. Although ice cream is delicious, you should not eat ice cream on an empty stomach in the summer because it can easily cause gastrointestinal discomfort. As a young person, when eating cold drink products, after a lot of exercise, you can't eat ice cream immediately.
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It is because there are many ice creams with peculiar shapes, and they are also affected by scenic spots and Internet publicity. Especially the ice cream in the scenic spot, ** is relatively expensive, for example, the ice cream with the pattern of the Forbidden City is about 30 yuan.
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All kinds of Internet celebrity ice cream emphasize that it uses high-quality raw materials, and the cost of the product is high, so it is high. In addition to production costs, marketing expenses are also an important part of the cost composition of influencer products.
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It's just been fried, but it's not worth the money at all, it's just a little more bells and whistles.
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In the summer of 2022, the most talked about thing besides the hot weather is the Ice Cream Assassin. When the weather is hot, eating ice cream can quench your thirst, but if you are not careful, it is easy to buy very expensive ice cream, especially some Internet celebrity ice cream, which will be sold for more than ten or twenty yuan. When I was young, the ice cream that people often ate was 5 cents or one or two yuan, but Nu Skin's products seemed to be related to the word Internet celebrity, and it would immediately become very expensive.
In addition to the factors of raw materials, it is because of everyone's herd mentality, such as the shape of ice cream will become more and more peculiar, or due to the continuous spread of the Internet, everyone will follow the trend to buy. <>
Among the many most expensive ice creams, the most familiar one is the topic of Zhong Xuegao, which has been hot in the summer of 2022, but in fact, the ice cream of the ** grid is not just medium ice cream, and many brands have already quietly increased their prices. When the reporter was investigating, he found that Internet celebrity ice cream is also constantly occupying the market, and the ** of ice cream is constantly rising. <>
For example, the reporter saw in a convenience store in Jinan that most of the ice cream in it was about 7 15 yuan, the cheapest one also needed 3 yuan 5, and the most expensive one cost 22. Moreover, there are many co-branded models in the freezer, as well as new flavors of ice cream, which are placed in a very conspicuous place to attract consumers. In the Internet celebrity ice cream family market, those old brands of ice cream are also obviously improving**, and it is already difficult to find ice cream for 5 cents.
Like the little pudding that everyone often saw when they were young, as well as old popsicles, etc., have also been mentioned one after another, and these childhood memories have slowly disappeared. <>
The most expensive thing about these Internet celebrity ice creams is the fame of ice cream, although the economy is developing, it is impossible to conclude with the ** more than ten years ago, and the ** of raw materials is also **, and everyone's consumption is constantly upgrading. However, the attributes of ice cream cannot be multiplied several times, because when the Internet celebrity ice cream launches new products, the shape is becoming more and more peculiar, the taste is becoming more and more unique, and it is also combined with tourism culture, so it will sell more and more expensive. Moreover, the sales model of ice cream is becoming more and more like milk tea, people not only eat ice cream in summer, but also the sales of ice cream in winter are also very hot, so ice cream has gradually become a new consumer industry.
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Because nowadays, the cost of ice cream is not only the material itself, but also the cost of publicity. These Internet celebrity ice creams are mainly expensive in publicity.
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Because the ice cream is now in some packaging, it is getting more and more expensive with some gimmicks. They are expensive in packaging, expensive in marketing and publicity.
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It's just to make more money, so I try my best to package an ice cream **, which is not as expensive as packaging. Internet celebrity ice cream is not expensive in the quality of the ice cream itself, but in the publicity fee.
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In recent years, ice cream assassins have become popular, and ice cream assassins refer to those ice cream hidden in the freezer that seem to be inconspicuous, but ** is very outrageous, so many people have complained about ice cream assassins. Many people expressed opposition and even criticism, believing that ice cream should not be so expensive and should be a little cheaper, but Zhong Xuegao, as a representative of the ice cream official, continued to launch responses, believing that there will be ** if there is quality. <>
Many people like to use some cold food to relieve the heat in the hot summer, so many people will now blow the air conditioner, eat watermelon, or eat ice cream at the same time. This summer, netizens joked that they had just opened the freezer, and they should not take a lot of ice cream that they had never seen, because they would hurt their wallets by the ice cream assassin. After the relevant departments investigated 737 types of ice cream, it was found that 39 of them reached 5 15 yuan, of which the unit price of the most expensive ice cream reached 99 yuan.
In addition to ice cream, it is not difficult to find that many items have actually appeared over-consumption, over-packaging and other bad phenomena, many people blindly consume and compare, the consumption psychology continues to increase, so with the growth of the economy and the change of many people's psychological concepts, it is found that the price of ice cream is also in line with people's psychology, so the price of ice cream is also due to a certain reason, which is closely related to people's psychology. Since the demand for continuous high quality that people have been pursuing in recent years is also related, the supply and demand side is constantly evolving towards satisfying demand. <>
In recent years, we have also launched a new development concept of green development, which has been deeply implemented. Whether it is the majority of netizens or ordinary people, we all need to consume rationally and reasonably, choose the right food and items according to our own economic conditions and needs, adjust our living conditions, and then decide whether to pay for the ice cream assassin. At the same time, we should also pay attention to publishing legitimate comments on relevant online platforms, protect our rights and interests, and abide by the law.
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I won't, because I don't think it's worth it. Nowadays, there are a lot of ideas in the ice cream, which attracts people's attention in terms of shape and appearance, but the most important thing is that the ice cream is refreshing, and the rest is not too important.
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I won't pay for more than ten yuan of Internet celebrity ice cream, if I choose to spend more than ten yuan to buy an Internet celebrity ice cream, it is better to go to the bubble tea shop to buy a freshly made ice cream, those Internet celebrity ice cream contains a lot of food additives, and contains preservatives, and the ice cream is relatively healthier, I think it is more cost-effective; I think it's because people's consumption concepts have changed a lot now, so some Internet celebrity products have improved their ** for gimmicks.
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Ice cream in the original people's impression should be a daily consumer goods, it should be relatively cheap, one dollar to 5 yuan, this should be an acceptable range, now ice cream has added some cultural and creative factors, joined some Internet celebrity catering marketing model,As a result, the ** of ice cream is also rising rapidly, most of which are as high as 10 yuan, or even more expensive. <>
Ice cream is not a particularly expensive thing, because its production cost is limited, the manufacturing cost of normal ice cream is 5 cents to a dollar, at most no more than two yuan, so you buy this ice cream from the supermarket, its profit margin is at least maintained at 50%, if it can't reach 40%, then it's not interesting to make this cold drink, the ice cream manufacturer and the person who sells ice cream are not suitable, because if you buy ice cream in the refrigerator earlier at home, I bought them one by one at homeIt's almost the same to be able to eat two or three pieces in a summer, which is 40% cheaper than buying ** at your own retail level, or even 50%. <
The reason why the ** of ice cream is so high is because it heats up some cultural factors, with a professional word called cultural creativity, that is, cultural creativity, the manufacturing cost of the ice cream itself is limited, but the packaging is adjusted to ah, for example, you eat in the scenic spot of this ice cream ice cream skin on it has the unique logo of the scenic spot, then it suddenly becomes a cultural and creative factor, it just wants to measure it than the year in the supermarket to buy a dollar of this ice cream, in fact, there is no essential difference,It's nothing more than adding some changes to the outer packaging, but this change is worth a lot of money, and it is much more valuable than the individual ice cream you bought. <>
There is also the operation model of Internet celebrities, which is called a lot of Internet celebrity food, what is the operation model of food? That is, marketing or not, as long as there are many people who are willing to pay attention to this thing and are willing to spend money to buy it, even if I spend money to let many people come to me to line up to create an illusion of prosperity, and someone jumps inI didn't expect this product to operate in the long run, many of them are in this mode of operation, just make a fortune and run away.
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Because ice cream has become an Internet celebrity food. Ice cream is getting more and more expensive, and if it is labeled as an "Internet celebrity", it soars to double digits, and I can't even afford to eat ice cream.
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Because people have a curiosity mentality, and now life is getting better and better, they are no longer satisfied with the common ice cream, and they all want to pursue better and better looking.
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Because now any product likes to engage in marketing, so it is packaged as an Internet celebrity at every turn, because the marketing fee is very expensive, so the ice cream ** has also increased.
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Yes, the price of ice cream has increased in many places now, and the image is very unique, so there is an Internet celebrity style.
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As the weather gets hotter and hotter, the discussion of the word ice cream is also rising day by day, but we now go to the supermarket to buy ice cream, basically all of them are some ** very expensive ice cream, compared to the small pudding that cost five cents a piece when I was a child, these ice creams are simply sky-high. <>
Now in the supermarket, you can basically not see the ice cream of five cents a dollar, most of them are the most expensive, special taste of Internet celebrity co-branded ice cream, and recently there is a news that a brand of 66 yuan ice cream was robbed, and this 66 yuan ice cream has also made many people feel that their current salary level can't even afford an ice cream. Especially with the birth of the word Internet celebrity, if everything is related to the word Internet celebrity, then ** is bound to be several times more expensive than before. <>
The main reason for the price increase to become an Internet celebrity.
The reason why ice cream has to rise in price to become an Internet celebrity,The most important reason is that it is profitable to be an "Internet celebrity".In this Internet era, the things recommended by Internet celebrities or the things used by Internet celebrities, or the products under the name of Internet celebrities are sold more expensive than the same type of products, and moreover, people now have a herd mentality, which also leads to the fact that these ice creams hope that they can increase their prices and gain the favor of the public, so as to obtain higher sales and greater profits. <>
In addition, the current milk, sugar, chocolate, these raw materials for making ice cream are all in succession, artificial, transportation, refrigeration and so on all aspects need money to dot, ice cream price increase is an inevitable thing, and in recent years, domestic consumption upgrades, coupled with the entry of many foreign brands, this also makes domestic brands and foreign brands continue to grab the market, slowly leading to ice cream has also begun to enter more than three yuan.
Now it is difficult to see the ice cream we have eaten before in the supermarket, especially in the campus supermarket, the ice cream starts at three yuan at every turn, and this ** also makes many people sigh that they really can't afford to eat this luxury.
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