How to learn e commerce operation for novices, and how to teach e commerce operation by themselves

How to learn e-commerce operations for novices is as follows:

1. Familiar with the environment and rules of the e-commerce platform

Platform rules may change at any time, and operations should always adapt to the changes in platform rules, and adjust or seize the risks and opportunities brought by the emergence of a new rule in a timely manner.

2. Familiar with the product.

If you're not familiar with the products you operate, how can you talk about operations? If you are not familiar with the product, then you are working in the wrong direction from the beginning, in this case, no matter how good the operation staff is, it is impossible to make the product satisfactory.

3. Familiar with various operational operations.

You can go to the training class to register for a class or find some practical operation on other **, and try to operate it yourself. Not being able to operate is a hard injury, after all, you have limited study time at work, and you can only make up for it. It is not enough to just look at and not operate, and it is not enough to just operate without thinking, and it is necessary to respond flexibly to various changes.

4. Familiar with various promotion channels:

Traffic is the blood that maintains the development of the store, and the operation must be familiar with various promotion channels to deliver healthy traffic to the store, so that the store continues to develop.

5. Familiar with various operating tools:

For example, how to do **, how to look at the business staff, how to set up and establish a plan for the through train.

6. Learn to look at data.

Look at the data, all kinds of data, the number of visitors, traffic changes, yesterday's transaction amount, conversion rate, store level, industry**, etc.

7. Accumulate experience.

A qualified operation must have a wealth of experience, and a qualified operation is by no means something that can be practiced by reading a few theoretical posts in a day or two.

Positioning the market is from the perspective of product selection, and an excellent operator should have his own opinions on product selection, rather than numbly following the public. The core of doing the best is product selection, because a good product will meet the requirements of various data of the first ranking, such as click-through rate, collection rate, conversion rate, etc.

Here are some suggestions and steps for newbies to learn e-commerce operations:

1.Learn the basics of e-commerce: understand the basic concepts of e-commerce, e-commerce models, common platforms and tools, etc. The basics can be acquired by reading relevant books, taking training courses, or learning platforms.

2.Follow industry trends: Understand the current trends, competitive landscape, and success stories of the e-commerce industry. You can get information by subscribing to industry **, following blogs from industry experts, attending industry seminars, and more.

3.Cultivating marketing skills: E-commerce operations require a certain understanding of marketing and brand communication. You can learn the basic theories and methods of marketing, and understand how to conduct product positioning, target customer analysis, competitive analysis, etc.

4.Learn data analysis skills: Learn how to collect, analyze, and leverage data to support decision-making. Learn how to use data analytics tools and master basic data analysis methods to optimize operational strategies and increase sales.

5.Hands-on: Improve your skills through hands-on experience. You can choose an e-commerce platform or create a small-scale e-commerce project by yourself, and gradually learn operational skills, including product management, promotion and marketing, order processing and other links.

6.Seek mentors or internships: You can find experienced mentors or seek internships at e-commerce companies. Through practical guidance and experience accumulation, accelerate learning and improve ability.

7.Continuous learning and improvement: The e-commerce industry is growing rapidly, and it is necessary to continuously learn and keep up with the latest trends and technologies in the industry. Attending industry seminars, training courses, reading books, etc., can keep you in a state of learning.

In short, learning e-commerce operations requires a combination of theoretical learning and practical operation, while paying attention to industry dynamics and technological changes. Through continuous learning and accumulation of experience, novices can gradually improve their skills and abilities in the field of e-commerce operations.

You can find relevant courses from the Internet, e-commerce operation learning: familiar with the environment and rules of the e-commerce platform; Familiar with products and various operational operations, promotion channels, operational tools, etc.; learn to look at data; Finally, we continue to accumulate experience.

Learning design is not difficult to say, it is not easy to say that it is easy, it is very important to cultivate interest in learning, it is best to do a small test before learning Click to test whether I am suitable for learning design.

At the beginning, it can only be said that there are some simple cognitions of network operations, and basically failed to bring the development or sales of the store to improve these effects, and the main responsibility is to specialize in the combination of title keywords to understand.

[Xiaojie chats about e-commerce] novices do cross-border e-commerce and quickly become the god of operation?

[Xiaojie chats about e-commerce] novices do cross-border e-commerce and quickly become the god of operation?

E-commerce entrepreneurship must first have a start-up capital, and secondly, there must be a suitable e-commerce project; The next step is to set up your own team, and finally to officially operate, start marketing and promotion, take orders, and close deals.

1. Locate consumer groups.

2. Use the Internet platform for marketing.

3. Do a good job of operational analysis.

E-commerce is to sell products in the way of the network to obtain profits, high efficiency, wide range, with the development of the Internet, the e-commerce platform has also been rapid development.

As a novice entrepreneur, you can choose a promising field that you are good at. If you are worried that you have no experience and it is difficult to bear the pressure of starting a business, you can choose to start a business in the form of joining, which will be relatively easy.

First of all, find the industry you want to engage in, such as the catering industry, and choose to join the formal projects that are currently mature after determining the industry, and then pay a certain franchise fee. In general, the head office will help with the selection of a store location, the products and a successful operational plan, and possibly personnel support.

Compared with self-operated stores, franchised stores usually have less risk and brand effect, but at the same time, they will have less autonomy, and there may be a problem with headquarters commission for revenue.

This answer is provided by Compo Finance, which focuses on the interpretation of financial hot events, the popularization of financial knowledge, adheres to professionalism, pursues fun, makes financial content that people can understand, and conveys financial value in a vivid and diverse way. I hope you find this answer helpful.

The development of e-commerce in recent years is very good, and many small partners have joined this industry, so what does e-commerce operation do? How should novices learn e-commerce operations? I have prepared the following content for your reference.

E-commerce operation is a big category, it may be the entire department, or it may be just a position. As a newcomer, it is impossible for you to get in touch with the technical position of operation, first of all, you have to adapt to the e-commerce work, be familiar with the position, and only after a long period of accumulation can you do the operation. And customer service is close to consumers, and it is correct for newcomers to do customer service.

However, after the newcomer joins the company, he will encounter various work problems, and these problems are not actually difficult, and the reason why they will go wrong is that the communication is not in place.

If you don't know anything, I recommend that when you join the e-commerce industry, you should first do the packaging work, this position is directly in contact with the product, and there will be communication with customer service, the company, and consumers. Don't think that this is an ordinary low-level job, in fact, this position is very significant, and ordinary people can't do it. If you can, go ahead and do this.

With the accumulation of time, your communication skills and adaptability must be stronger than customer service. The operation is based on data analysis, thanks to the comprehensive understanding of e-commerce, so starting from the grassroots level and slowly accumulating, this is a rare opportunity, it is actually from actual combat, and the experience accumulated in this way is the most valuable.

E-commerce operation is mainly responsible for the overall operation and marketing plan of the store, and the specific job responsibilities of e-commerce operation are described in detail below

2. According to the in-depth analysis of the first-class marketing data, the slag will evaluate the operation of each product, refine the selling points, guide the artists to optimize the page, increase the search volume, and promote sales;

3. Responsible for collecting market and industry information, analyzing competitors, paying attention to the changes of opponents and marketing strategies such as model selection and pricing, and providing effective solutions in combination with the advantages of the store;

4. Familiar with the operating environment, transaction rules, and advertising resources of each e-commerce platform;

5. Analyze the latest data statistically every day, and take targeted operation measures according to data changes.

Each platform has its own merchant learning center and communication community, which can keep your knowledge updated from the official brand and communicate with other merchants. Self-study of e-commerce operation can start from the following aspects:

Learn industry knowledge: E-commerce operations require an understanding of various industry knowledge, such as consumer needs, market trends, competitors, etc. You can learn by reading relevant books, articles, news, etc.

Learn marketing knowledge: E-commerce operations need to master various marketing knowledge, such as how to formulate marketing strategies, how to carry out marketing, how to communicate with customers, etc. You can learn by taking courses, reading relevant books, ****, etc.

Learn data analysis: E-commerce operations need to master data analysis skills, such as how to analyze market data, how to evaluate product sales, etc. Learning can be done by taking courses, using data analysis tools, etc.

Learn the operation of e-commerce platforms: E-commerce operations need to be familiar with the operations of various e-commerce platforms, such as how to upload products, how to set up**, how to process orders, etc. You can learn by participating in training courses and other ways.

Hands-on: The best way to learn is through hands-on learning. You can practice by participating in online courses, simulated practice, etc., and constantly improve your ability.

In short, e-commerce operations need to continuously learn and improve their abilities, which can be done in a variety of ways, including reading books, taking courses, using data analysis tools, and practicing operations. Poor stool.

How can novices learn the operation of e-commerce as follows: Familiar with the environment and rules of the e-commerce platform: The rules of the platform may change at any time, and the operation should always adapt to the changes in the rules of the platform, and adjust or seize the risks and opportunities brought by the emergence of a new rule in a timely manner.

Hands-on Friends: The best way to learn is through hands-on learning. You can practice by participating in online courses and simulation practices to continuously improve your ability.

E-commerce operation self-study is as follows: basic operations such as background operations, which tools are doing what, coupons are created in **, live broadcast entrances are in**, public welfare babies are set up, how to publish products, title optimization, etc.

The content that e-commerce operation self-study needs to master includes product planning, industry characteristics, product analysis, promotion, data analysis, customer communication, etc. Product planning: that is, for the same product, you have to understand your customers better than your peers, and be able to impress consumers in ** and words, and then choose your products.

There are the following steps to do e-commerce operations from scratch: learn the best rules. To learn operations, take the time to read the rules completely, just like entering a shopping mall to open a store, you must first understand the rules of this **. Learn industry analysis and analyze market competition.