What foundations do you need to learn to do e commerce What do you need to learn to do e commerce

The basics you need to learn to do e-commerce are as follows:

1. Familiar with the environment and rules of the e-commerce platform.

No matter which e-commerce platform it is, it has its basic rules and specifications, and there are some bottom lines that cannot be touched. No matter how many operational skills and strategies you learn, we must also be familiar with the rules of the game.

Moreover, the rules of the platform may change at any time, and the operation should always adapt to the changes in the rules of the platform, and adjust or seize the risks and opportunities brought by the emergence of a new rule in a timely manner.

2. Know your category.

At the beginning, it is best to choose the category you are familiar with, choose familiar consumers, and choose familiar products, so that you can sell the products more easily. If you don't know any of this, please take a closer look at these first.

3. Familiar with various operational operations.

Many e-commerce novices are confused when they do stores, and some are in a hurry and directly face business losses. Below I will give you a little more detailed about some novice operation ideas, as well as the barriers that need to be touched! Removal from the shelves, how to optimize the title, how to choose keywords, how to design the main image, detail page, etc.

Other suggestions

The issue of product selection has always been a matter of opinion, and there is no fixed method. In addition to market research, the selection of products must be carried out through market research.

The platform has zero tolerance for things, and serious circumstances may lead to the closure of the store. White sellers should be clear, in addition to trademark infringement.

Patent infringement, copyright infringement and other obvious acts, resulting in infringement may also be due to product drawings. Therefore, sellers must use their own product pictures, and do not use online product pictures at will.

Logistics SelectionCross-border e-commerce sellers need to be cautious when choosing delivery logistics, because logistics has a great impact on the seller's store operation. Because cross-border buyers have increasingly strict logistics requirements, not only to deliver safely, but also quickly enough, otherwise there will be a risk of return. It is recommended that sellers choose the logistics channel recommended by the platform, Amazon.

In fact, girls can also learn e-commerce, because now with the development of the Internet, the computer industry has always been a very popular job, but in any case, boys do occupy a certain advantage in this position, at the same time, due to the limitation of academic qualifications, the space for rise is general, but as a matter of docking the new era, it is worth learning.

In the early stage, it is recommended that newcomers first improve their breadth and absorb various e-commerce experience and knowledge and contacts. When you mature, you should start to increase the depth of your skills. There are also many kinds of e-commerce subdivision work, and the benefits of a certain type of work to the extreme are also very considerable.

After all, there are thousands of methods, as long as the boss makes money, your thinking and execution are effective.

In addition, e-commerce is actually seven words, and newcomers can start from these key points to visit Fanzai, tags, displays, clicks, collections, purchases, conversions, and CRM These seven words, in fact, constitute the core elements of our operations every day. It can be said that you can do one of them well, and you will not lose money; If you can do two well, you can make money! If you can do a good job, you can make a lot of money!

If you can do more than four well, then you are the genius Wenqu Star who should eat and operate this bowl of rice.

To do e-commerce requires all aspects of ability, to operate an e-commerce well.

The requirements for the operator's capabilities are almost all-round, but the following capabilities are essential:

2. The ability to organize the supply of goods: this is the foundation of e-commerce, with a good source of goods, there will be a good guarantee and guarantee of product quality, in the case of a continuous and stable supply of goods, we must also have a good ability to manage the business and continuously optimize the product structure;

4. Master the communication skills and speech skills of customer service;

5. Proficient in the use of a variety of network marketing and promotion tools;

6. The ability to obtain traffic: traffic is the basis for acquiring customers, and there are many ways to obtain traffic.

7. Service guarantee ability: good service is an important part of gaining user reputation, and the key points that need to be paid attention to are: return and exchange, customer service, warehousing and logistics, delivery, etc.;

8. Master customer management and maintenance skills, be able to analyze consumer purchase behavior by yourself, independently complete the production of marketing products, independently complete the construction and promotion of marketing products, and complete the construction and operation management of C2C.

You can apply for the basic learning of the Lingshan Bureau, involving SEO, SEM, operation promotion, art, etc., operation is a kind of knowledge, you can find a manuscript with a professional key to learn real technology!

Network sales, networking, software development, foreign trade, business, logistics, payment, computer, web production, database.

There are a lot of things to learn in this way, such as professional courses such as opening a store and SEO.

The first is thinking ability.

And then there's the team.

How many skills do you need to learn to rent a person to do e-commerce? In fact, it is not difficult for Hu Hu to learn Zhikong e-commerce alone!

You can sign up for a training class, or listen to online courses, e-commerce generally have to learn SEO, SEM, operation promotion, art, etc.

fghij once upon a time there was a mountain copy, a slippery leak in the mountain Qizheng [Shang bai[学 [院 ,There is du he in the courtyard is still telling stories,What is the reason for the call to let the erection matter? Speak.

Zhidi is all e-commerce operation technology and coaxing direct dao che technology, these years, the master master has learned the direct train operation has gone to this side, you are still here to ask? Degree and big go! Try, see what?

Of course, it's free klmno

The specific definition of the second type of e-commerce is that it generally refers to the merchants who sell single products according to the high-quality advertising traffic of Toutiao, Guangdiantong, Kuaishou and other mobile information flow platforms, and the transaction forms are mainly free shipping and cash on delivery.

The key to the second type of e-commerce is product selection, delivery, and logistics. Therefore, for individuals or small businesses, it is necessary to understand the heart of Jiawei, and sell Hui Li in 894 after 622.

There are a lot of things that need to be learned in e-commerce, from the initial building of stores, store decoration, product selection to later operations.

You need to understand the basics of e-commerce operations.

1. E-commerce can be divided into two modes: buying and selling mode and platform mode, the so-called buying and selling mode is the self-operated mode of self-buying and selling; The platform model is to build a platform by yourself and introduce brands or stores, including B2C and C2C. What is needed for the buying and selling model is efficiency.

2. Select the appropriate category to cut in, and improve the quality advantage through cost compression, which requires the selection team and the bargaining power, inventory management ability, operational efficiency, and even the control ability of the logistics link from the upstream supplier to be strong enough, which is characterized by the heavy requirements of the platform, the requirements for the above teams are very high, and the ability to control the process is also stronger.

3. Under the platform model, according to the profit model, it can be divided into two ways: ** and Tmall as the representative, ** through advertising space to make profits, Tmall relies on rent + commission to make profits. The key to the success or failure of the platform model lies in the traffic, which is relatively light.

Clause. Fifth, the e-commerce of subdivided groups.

The reason why e-commerce in subdivided groups of people exists is because there are too many comprehensive categories and commodities in Jingdong, and the cost of users finding target products is too high, which leads to the existence of e-commerce in subdivided fields.

Summary. First, you must choose a platform, determine your own category, and don't be greedy and chew too much. It is not recommended to play on multiple platforms, you can do a good job of one platform, and you must understand the rules of the platform.

Second, conscientiously improve their basic skills, that is, optimize the title of the main picture detail page, etc., which is the basis of e-commerce. 3. Control product quality, a high-quality product is your weapon to win the world in the e-commerce market.

What are the basics you need to learn to do e-commerce?

First, you must choose a platform, determine your own category, and don't be greedy and chew too much. It is not recommended to play on multiple platforms, you can do a good job of one platform, and you must understand the rules of the platform. Second, conscientiously improve their basic skills, that is, optimize the title of the main picture detail page, etc., which is the basis of e-commerce.

3. Control product quality, a high-quality product is your weapon to win the world in the e-commerce market.

E-commerce operations are mainly engaged in these contents, namely: analyzing and diagnosing the e-commerce data of the next day; View reviews and customer chats; Promote and optimize the promotion of free traffic and paid traffic; Register for official or third-party events; Merchandise art improvements.

The basic skills that e-commerce must do:

Be sure to be familiar with the environment and rules of the e-commerce platform: no matter which e-commerce platform has its basic rules and specifications, and there are some bottom lines that cannot be touched, no matter how much you learn the operation skills and operation strategies, we must also be familiar with the rules of the platform, otherwise you will be game over sooner or later.

Moreover, the rules of the platform may change at any time, and the operation should also be improvised, adjust the store planning in time to avoid unnecessary risks, or know how to seize the opportunities brought by the emergence of a new rule to make the store go to the next level.

Be sure to be fully familiar with the productIf you are not even familiar with the product you operate, what kind of operation can you talk about, which is the same as the helmsman is not familiar with the steering wheel and the direction of navigation. It is necessary to make corresponding planning and packaging according to the characteristics, functions, advantages, etc. of various products, and make adjustments according to the data after the products are put into the market.

If you are not familiar with the product, it means that the development direction you set at the beginning is wrong, in this way, not only will not produce satisfactory and amazing operational results, but may even lead to a lot of unnecessary loss of manpower, material resources and financial resources.

Be sure to be familiar with various operational operations, such as how to get off the shelves, how to optimize titles, how to choose keywords, how to design the main image, detail page, etc. You can go to **university, Tencent courses or other** to find some practical exercises**, and try to operate them yourself.

Not being able to operate is a hard injury, after all, you have limited study time at work, and you can only make up for it. It is not enough to just look at and not operate, and it is not enough to just operate without thinking, and it is necessary to respond flexibly to various changes.

Precautions: The market is dynamically changing, a look today, a look the day after tomorrow, and the store operation is often not "one layer unchanged", the rich experience of operation can help the store in a variety of market environments "turn evil into good", "defeat into victory", but also to avoid a lot of unnecessary losses.

The e-commerce industry is taboo to "talk on paper", and it is not that you have opened a store and sold a few orders, but you can say that you have learned to operate after reading a few or even hundreds of so-called "great god dry goods articles". There are not so many rules and regulations in operation, not necessarily to go straight line, nor do you have to go to the curve, the more experienced the operation of the operation, the more difficult it is to figure out the drop, the more difficult it is to be understood by ordinary people such as me.

If you have the opportunity, you can also try to work in different positions, such as customer service, artist, etc. I have always felt that everyone should be in awe of their profession and study it with a learning mindset all the time.

1.Select the e-commerce platform. With the rapid development of online shopping platforms and live broadcast platforms, there are more and more types of platforms to choose from for e-commerce.

2.Understand the basic rules of marketplaces. Be sure to carefully study the beginner's guide before opening a store to avoid being punished by the platform for illegal operations.