High score! There are only 4 questions in marketing, 3 questions in judgment, and 3 questions in sin

The connotation of marketing: The goal of marketing is to meet the needs and desires of consumers, and the core is exchange.

Wrong The above question has been solved, the core of marketing is exchange.

False Market segmentation is part of the STP strategy. After market segmentation, enterprises should choose the appropriate market segment according to their own financial resources and the actual situation of the product, if the largest sub-market is selected as mentioned above, then what should be done for market segmentation and market positioning?

b Product orientation is that enterprises consider customer needs from their own perspective, and production orientation belongs to the same seller's market, but the background of emergence is because of the development of productivity and changes in consumer demand.

b Market development strategy is a strategy generated by the combination of existing products and new markets, that is, the strategy of enterprises to open up new market areas with existing products. It is a strategy to develop a new customer base for existing products and thus expand product sales. Through this strategy, it can enable enterprises to obtain new, reliable, economical and high-quality sales channels, which is of great significance for the survival and development of enterprises.

See Encyclopedia) c ad must be wrong, I won't say, why is it the dairy (golden cow) business, their difference is from the market growth rate and relative market share. The Taurus business is the company's main business, with a low market growth rate but a high relative market share. It is the company's main profit**.

Microwave oven is a mature product, the market is already in a saturated state, so the market growth rate is low, and Galanz microwave oven accounts for more than 50% of the market share, so it must be a Taurus business. Relatively speaking, the market growth rate of the star business is high and the relative market share is high, which is certainly not in line with the characteristics of the microwave oven industry. So choose C for this question.

D Generally speaking, products with the highest value such as houses and automobiles require consumers to fully consider all aspects and cannot make decisions at the moment, which are complex purchase behaviors. The distinction between these four types of consumer buying behavior is considered in terms of the degree of brand differentiation and the degree of consumer involvement (degree of concern). Complex purchase behavior: The brand difference is large, and the buyer cares about it, which is common in the purchase of commercial housing; Diversified purchase behaviors The degree of brand difference is large, and the buyer's degree of concern is small, which is common in all kinds of snacks; Reduce the purchase behavior of dissonance The brand difference is small, and the consumer cares about it, such as all kinds of electrical appliances; Habitual purchase behavior The degree of brand difference is small, and the buyer cares little, which is common in the purchase of daily necessities.

The most common of these four types are diversified purchases and purchases that reduce the sense of dissonance, and the questions are more common and confusing.

I am a marketing major, and the above questions are more important and more basic. Hope my answer helps you! ~~