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You can get some coupons, for example, you can have some full discounts, which I think might be more popular, and there are a lot of people who probably like some of these strategies as well.
Engage in some activities, such as buying as much as you want to get a bottle of drink, which is also okay, in fact, sometimes I think this way can attract a lot of people, and there are many customers who also prefer this way, so I think that through this way you can increase sales, so I think sometimes your takeaway sales are relatively low, maybe because of the ** high or because of some other reasons, but if there are some activities, I think it may be relatively easy to alleviate this phenomenon.
In fact, I think the most important thing to increase sales is to give away things, or there must be some coupons to have full discounts, I think this way may be better, because there are many people who order takeout, maybe they are more concerned about the price. Because sometimes the takeaway ** is too high, there may be no way to buy, so I think it is better to control a reasonable range, which may be better, including many people may also pay great attention to such a thing, sometimes you send a bottle of mineral water or a bottle of drink, I think the other party is also very happy, so I think this can make your store have a lot of repeat customers. I think that's probably the best way to do it.
I think in order to increase sales, you can get some coupons, so that you can give back to a lot of old customers, in fact, you can let a lot of people use some large coupons when they buy for the first time, and then the second time it may be relatively smaller. Be sure to let him know the taste of your shop for the first time, so that he can remember your shop, and I think he may continue to buy your products in the future.
If there are no activities, I think it is difficult to increase sales, so sometimes it is better to pay attention to it and do more activities, I think it may be more straightforward, and sometimes there will be some different places.
In the food delivery industry, I think there is actually a lot of competition, so taste is also very important, including your packaging, as well as the speed of delivery, I think this kind of thing is actually very important, and you should pay attention to it at ordinary times.
Sometimes we still have to improve in various ways, but our quality must be guaranteed.
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1.Store logo
The store logo, that is, the avatar, the avatar must be simple, the color matching should not be too complicated, and the theme should be prominent, so that consumers can understand your main content at a glance, it can be graphics, it can also be text, if there is a slogan, you can also get it!
2.The name of the store.
The name of the store must be simple, and it must also be able to let consumers understand your main content at a glance, you can pursue creativity, but you must also pursue benefits, it is best to add popular search words, better:
The first type: go straight to the point, such as Northeast special dumplings;
The second type: anthropomorphism + main business, such as Wang Xiaoer's fried rice;
The third type: brand name + main business, such as Heweixuan omelet rice!
3.Store rating and monthly sales quantity.
Similar to the e-commerce platform, the number of monthly sales can determine the ranking of the store, and the store rating can determine the transaction rate of the store.
4.Delivery, delivery fee, per capita.
According to the actual situation, there is nothing to say, if you can, it is best to set it to 0, and then achieve the unit price through the pricing of dishes;
It is best to set up free delivery, you can add a little to the dishes, many consumers can spend 200 yuan to eat, but they are not willing to spend 2 yuan on delivery, which is normal;
It is best to write it per capita, which can help to obtain more accurate customers!
5. Full reduction. For example, this store, full 16 minus 15, full 28 minus 20, full 58 minus 27, very attractive, but the dishes ** inside are basically about 40 yuan, that is, about 18 yuan per customer!
6. Other details.
For example, the punctual treasure of delivery, the second place in the reputation of a certain cuisine, the enthusiastic shopkeeper, and now is a special period, so there will be a small detail of "temperature has been measured" here, these small details are very good, and it is very helpful for users to enter the store!
The above 6 points are some of my experiences when ordering takeout, and I have also communicated with several restaurant owners, if you have plans to do takeout now or in the future, you can click to collect!
Of course, it is also important to improve the ranking of your store, we have also shared 5 tips to improve your organic ranking for free before, and we will also share some ways to improve the repurchase rate in the future!
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No matter how many takeaway dry goods and marketing skills we look at, as a merchant, we must ultimately implement the order volume. Although the simple pursuit of single volume does not necessarily maximize profits, without the support of single volume, no matter how high the profit margin of each order is, the overall profit will not work. So when the order volume of our takeaway restaurant is not high, what should we improve from?
First of all, we need to know how users find us on the food delivery platform and successfully place an order. Here are three very key data to refer to: ** volume, store conversion rate, and order conversion rate.
How to increase the number of takeaway orders?
Some people say that takeaway is essentially a traffic business, and that's right. Maintaining a high ** volume is a prerequisite for increasing orders. Some takeaway stores may have been in business for a period of time, and if the average daily sales are less than 10 orders, generally speaking, this kind of store is called a dead store.
If the score of the store itself is lower, it can only settle at the bottom of the food arrangement, and the amount of ** is close to zero for a long time. There are not many users who see your store in the food list, how can there be orders!
So how to increase the amount of **?
The fastest way to do this is to promote through bidding, but you don't have to start bidding right away.
Before opening the bidding, you must make some preparations: first decorate the store, prepare the popular dishes well, and control the quality of the dishes, so as not to cause users to have bad reviews due to the fact that there are too many orders after the first quantity goes up, and there are problems such as sold out, missing dishes, and unstable dish quality.
People who often read our articles know that two bad reviews can allow users to reduce the number of orders by 5 to 10 orders the next day, and the gains outweigh the losses. Therefore, before the bosses decide to open a bid, they must do a good job of preparation to avoid wasting funds.
PPC is mainly a little money promotion and search promotion, the two main channels. These two channels account for 80% of the total traffic of the food delivery platform. It is the two main entrances to increase the amount of ** the fastest, and in the case of limited merchant funds, only these two functions can be considered.
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There are a lot of routines on the Internet, saying that it is to optimize which things can be how and how, in fact, they are all auxiliary, and the new store can really attract the attention of consumers, and having old customers is**+ quality.
Then it is necessary to consider auxiliary things to increase store traffic, and the core of takeaway is to attract new customers and repurchase. Teach you a few tricks:
Method 1: Put popular products in the first place.
Products with sales of more than 200 units a month will generally have a explosive effect, driving customers who cannot choose to continue to buy and maximize the order rate.
Method 2: Set up different sub-categories.
Set up simple and clear categories based on regional customer habits to help customers quickly find the types of meals they want, and avoid browsing complicated and abandoning orders.
Method 3: Clear zero-sale products.
Many stores have too many products, a lot of zero-sales products, and clearing zero-sales products will effectively improve customer satisfaction with store products and increase the order rate.
Method 4: Write a product name with clear functions.
The product name is very short, then the description of these words will seriously affect the customer order rate, for example, lotus vegetable dumplings and **lotus vegetable dumplings, the latter will have a stronger purchase influence on women.
Option 5: Write interesting product descriptions.
Each product has a description space, many shopkeepers do not pay attention to it, but this paragraph of ice will effectively enhance the perceived value of the product and purchase intention, the harmony is the Internet consumer group is very concerned about the point, for example, the description of fried bitter gourd can be written as "life may not be satisfactory, after eating a little bitter white, you know that it is not sweet".
Many shopkeepers choose products from the platform gallery in order to save trouble, and at the same time, they lose the unique color holding of the store.
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If you want to increase the number of orders, we also need to make our traffic base larger, and then drive the order volume through the optimization activities and structural vision of the store.
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It's to optimize the takeaway platform first, **good, there are other places that have to be done well, I have a good cooperation with the shopkeeper of the explosive order.
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The natural traffic of the store is not enough, of course, it can't be improved, and it can be operated by the next generation, and we are so effective.
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It's hard to say, I haven't done this.
Ask the good merchants to take a look, and they generally don't say it.
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3. Optimize the store name. When many people search for shops, they will search for the name of the business district attached to them, so when naming the store, you can use the name of the business plus the name of the xx store. Increase your impressions.
4. Do a good job in operation. Do a good job of data analysis every day, which dishes are popular and which dishes are not popular. After analyzing yourself, you also need to analyze your competitors to see how their data is. Finally, do a good job in after-sales, and deal with complaints carefully and quickly.
5. Improve product quality. When it comes to low, product quality is the core competitiveness. Therefore, whether it is a physical store or the Internet, your own products must first be excellent. With your own unique taste, you can attract more repeat customers.
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There are two bidding promotions that takeaway merchants must understand.
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2. Use common and complete words in the name of the dish.
3. The name of the store should be added to the name of the main category or business district.
First of all, the key to optimizing your store name is to highlight the main category, because when customers search for dishes, the search results will show stores that match or are similar to the search term, so that customers can find and find your store when searching.
Secondly, when optimizing the store name, you can add the name of the specific business district to the end, which makes it easier for users to identify the location.
4. Develop a standardized logo so that customers have a memory point.
In the current fierce competition for takeaways, customers have too many choices, so for takeaway brands, they must have a high degree of self-identification, so a sufficiently eye-catching and standardized logo can just achieve this.
5. Beautify the dishes**, so that customers have a little desire to open.
When customers choose to order takeaway from the platform, they will see the dishes first, so whether the customers have the desire to click on it depends on whether the appearance of the dishes is high or not, and whether it is eye-catching.
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Answer: If you want to increase the number of orders, then fight the first battle in advance, let customers place more orders, increase customer flow, and let more people know about your store, because there are a lot of takeaways now, so in addition to customer satisfaction with the dishes, you need to add some added value, such as exquisite lunch boxes, delivery chopsticks with a few tissues at the same time, and you can also prepare a mat paper for customers, which is printed with the store's publicity. With a small cost of attentive service, to win the hearts of customers.
You can refer to it, I hope it will help you.
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If you want to increase the number of orders, then fight the first battle in advance, let customers place more orders, increase customer flow, and let more people know about your store, because there are a lot of takeaways now, so in addition to customer satisfaction with the dishes, you need to add some added value, such as exquisite lunch boxes, delivery chopsticks with a few tissues at the same time, you can also prepare a mat paper for customers, which is printed with the store's publicity. With a small cost of attentive service, to win the hearts of customers.
Requirements for doing takeaways.
1. When making takeaway at home, you need to pay attention to food safety, fire prevention, theft prevention and reporting.
2. If your movement is too big, then it is certain to be reported, so try to act smaller, and it is best to be able to open a store.
3. What is more annoying is the kitchen, because the family takeaway workshop is relatively small, it is easy to turn around, and if the order volume is too large, your kitchen is definitely not enough.
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Takeaway increases the number of orders. It depends on the following aspects. First.
Your meal should be delicious. Stuff more. Well fed.
In this way, there will be more repeat customers. Some will collect stores. Two.
**To be discounted. Think about it. The same egg fried rice.
Others add 10 pieces. 15 pieces for your house. Surely the Chinese take advantage of the 10 fast ones.
Three. Increase the rate. This is to buy rankings.
Your name Echizen. The more likely it is that others will see your home.
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