What are the writing ideas of advertorial writing, what are the writing ideas of advertorials

The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial.

1. What is the positioning of advertorial writing?

In the early stage of writing an advertorial, we must learn to position, although positioning is a simple two words, but it is very difficult to do it well, so what do you need to position to write an article? Before you write on your own, you need to think about what kind of people this article is for. What is the approximate age group, and should I send it to ** after writing?

These are all things that need to be thought out in advance.

Only when the positioning is good, there will be a direction for writing advertorials at this time, just like saying that the customers who usually write advertorials here are basically brands or enterprises, so when we write articles, we will basically prefer to guide enterprises to do brand promotion.

2. Be familiar with your own products or services.

When we have done a good job of positioning ourselves and figured out all aspects, we need to familiarize ourselves with our products or services in the next step. Because only the things I do are very familiar to me, it becomes very simple to write an advertorial. Jin Suitui has also communicated with other people here, many people can't write advertorials, in fact, to put it bluntly, they have just entered the industry, and they don't know anything, how can you write an attractive advertorial at this time, you can't write it at all, it's like letting a person who can't cook cook, he may not know how to turn on the gas stove, this is the same reason.

3. Selection of release channels.

Some people may wonder what the publishing channel has to do with me writing advertorials, but in fact, this relationship is very big. Just like Weibo, the copywriting on Weibo is basically about 150 to 300 words. If you send two or three hundred words on the **, others will take a casual glance and go straight over.

It's not the same in different channels, since the release of the advertorial is different, do you have to think about it in advance when writing, if you write 1000 words or 2000 words, do you think it's appropriate to post this kind of advertorial? Definitely inappropriate.

Therefore, it is not difficult to write an advertorial for drainage and promotion, but you need to think about all aspects of things before writing. Only after thinking through these things and then starting to write by yourself, the effect of advertorial promotion will be greatly increased. Of course, if you really can't write it yourself, you can also contact Jin Suitui directly, tell us the corresponding requirements, and we will arrange someone to help you write.

1. Analysis of market background.

Advertorial marketing is a kind of marketing behavior, and doing market analysis can well understand the characteristics of users, so that you can accurately plan the topic of advertorials and choose the right media strategy in the later stage.

For example, different enterprises and elderly debate industries have to face different characteristics of the population, the population of maternal and infant products is mainly females of childbearing age, and the sporting goods are mainly dominated by people who like sports, and different industries need to analyze and face different groups of people, so there are great differences in marketing needs.

2. Topic planning.

On the basis of the above, one of the more important points in the early stage of advertorial marketing is that the planning of the topic should accurately grasp the characteristics of the user group, and the topic needs to be planned according to the orientation of marketing in the later stage.

For example, e-commerce companies that have just started to operate should pay attention to the establishment of user trust, and if they are mature e-commerce enterprises, they should focus on the promotion of activities and special products to directly drive sales. If it is brand promotion, the topic of the article should focus on the company's public relations communication and highlight the company's sense of social responsibility. In general, the topic planning of advertorials should include Wanqiao Yunxiang, and only by writing and thinking more can we plan good advertorial marketing.

3. Planning.

Curation, i.e., the choice of communication channels. You need to choose according to your users' attributes, regions, etc. However, many companies often republish and ignore the planning when selecting the best products, which ultimately leads to the failure of the effect of advertorial marketing, but blames the poor quality of the advertorial.

4. Writing. For advertorial writing, you need to write relevant advertorials according to the preliminary preparation work and according to the advertorial plan. For experienced people, it is not difficult to write an advertorial, as long as we take a little effort, it is not difficult to write a good advertorial.

5. Release. Advertorial publishing is to select a good target ** and publish the written advertorial on the Internet.

6. Effect evaluation.

This is the last step in advertorial marketing, and it is also the most concerned issue for enterprises. But how to evaluate the effectiveness of advertorial marketing? The media box suggestion can be comprehensively considered from the brand and sales, traffic, consulting, etc.

However, it is unreasonable to only use the data of a few days after the release to conduct the assessment, because advertorial marketing is a relatively long process, so the effect is also relatively long-lasting.

In general, if enterprises want to do a good job in advertorial marketing, they must grasp the above six major points. In addition to learning the skills of advertorial writing, it is more important to know how to plan and launch more strategically, so as to achieve an optimal balance between costs and benefits.

1.Take the trend as the entry point - improve the position of the product in the market.

Cutting into industry trends in e-commerce advertorials is a very good way to write advertorials. The advertorial highlights the advantages, performance and characteristics of the product itself through industry trends, and in fact, it is to create soft advertisements that can be accepted by consumers with the help of industry trends.

2.Starting from the life of consumers - product features to grasp the needs of customers.

When e-commerce companies write the soft article of Electric Bridge Kaishang, the so-called starting from the life of consumers refers to grasping the needs of consumers in the soft article, using objective phenomena to skillfully highlight the efficacy of products. This has two benefits: one is to capture the reader's attention; The second is to greatly improve the reader's sense of dependence on the product.

3.Write the same story as - increase the rate of advertorials through curiosity.

E-commerce advertorials can be written like ** stories, and the specific operation method is to leave foreshadowing in the process of writing, and the role of this foreshadowing is to pave the way for the next advertorial, so that it will be like a ** short story, creating a conceivable space and a sense of expectation for readers. In this way, the writer of the advertorial does not need to be afraid of not having the best rate.

4.Highlight the product with humor – give the customer a reason to buy the product.

E-commerce can slightly exaggerate the facts when writing advertorials, and use humor to highlight the efficacy of product sensitivity, so that readers can remember the product in laughter, and also give readers a reason to buy the product.