As a marketing manager, how to carry out your work

The work of the marketing department is to better promote the sales of the whole machine and the sales of accessories, including how to establish the local brand effect and word-of-mouth effect of your company.

In view of this, first, you need to keep in touch with your colleagues in the marketing department of the manufacturer. Because the marketing department of the manufacturer usually carries out some targeted marketing activities for the national market or regional market, such as exhibitions, customer appreciation meetings, new product launches and so on. These resources are available.

Second, on this basis, local first-class businessmen will be targeted to carry out some local customer appreciation meetings or exhibitions, which requires your marketing department and the manufacturer's marketing department to work closely at the same time, from the manufacturer to ask for more resources, and strive to make the appreciation meeting or exhibition larger.

Third, some local users can concentrate on ** or outdoor advertising, you can do some advertising.

Fourth, for the machines that have been sold, some service-related activities can be carried out.

Fifth, for the sales of accessories, you can engage in some combined accessories package sales.

The above is a temporary patchwork between hastily and can be sorted out and incorporated into your current work.

Understand consumer buying behavior.

What are the factors that affect your product!

How to make consumers feel the urge to buy products.

Finally, let the customer have the 'desire to be satisfied'

The responsibilities of the Marketing Manager are:1. Formulate the company's market development strategy, market annual work objectives and marketing direction. Liang Fu.

2. Lead the team to develop market business and promote the company's market share.

3. Organize and carry out market research, combine the collected information for data analysis, and provide reliable data information for the company's high-level decision-making.

4. Plan and organize the implementation of various major meetings, including customer appreciation meetings, industry coordination meetings, etc.

5. Responsible for the research of new product launches, formulate promotion plans according to factors such as market competitor information, and confirm the program budget.

6. Maintain good cooperative relations with important customers, visit important customers from time to time and listen to customer suggestions.

Qualifications of the Marketing Manager1. Manage product sales.

2. Responsible for market development and management.

3. Responsible for the preparation of the department's yearly, quarterly, monthly sales and budget plans.

4. Research and improvement of sales management rubber leasing methods.

5. Investigation and analysis of product market sales potential.

6. Assessment, evaluation and incentive of subordinate personnel.

7. Statistics and analysis of sales performance.

8. Research on peers, customers and environment.

9. Responsible for the verification of the account card.

10. Organize the analysis and discussion of the sales situation on a regular or irregular basis.

11. Evaluation of sales once every six months.

12. Have the right to recommend personnel and the right to assess and evaluate subordinates.

Responsible for managing the sales distribution and reporting of products; Conduct research on the market environment and customers; management of the adjustment and distribution of employees; Analysis of the overall management and performance of the entire department

Key Responsibilities:1. Manage product sales.

2. Responsible for market development and management.

3. Responsible for the preparation of the department's yearly, quarterly, monthly sales and budget plans.

4. Research and improvement of sales management methods;

5. Investigation and analysis of product market sales potential.

6. Assessment, evaluation and incentive of subordinate personnel.

7. Statistics and analysis of sales performance.

8. Research on peers, customers and environment.

9. Responsible for the verification of the account card.

10. Organize the analysis and discussion of the sales situation on a regular or irregular basis.

11. Evaluation of sales once every six months.

12. Have the right to recommend personnel and the right to assess and evaluate subordinates.

Job Authority:1. The right to confirm the design, printing or production of terminal promotional materials POP, catalog, handbook, DM and gifts;

2. Have the right to confirm the first activities and public relations activities;

3. Have the right to confirm the design, improvement and promotion of the brand VM system to the store.

Marketing Manager Job Responsibilities and Scope of Work:

1. According to the enterprise development strategy, prepare the annual market development plan, and submit it to the marketing director for approval and implementation.

2. Organize subordinate personnel to carry out market research and grasp market information in a timely manner.

3. Organize marketing activities according to the marketing plan and review the marketing plan.

4. Regularly organize market public relations, advertising, ** and other activities.

5. According to the provisions of the financial system of the enterprise, timely prepare the budget for various expenses for market development, and control the expenditure of related expenses to save the management cost of the enterprise.

6. Responsible for establishing good cooperative relations with external and social institutions.

7. Responsible for the promotion and brand operation of the corporate brand.

8. Responsible for the internal management of the marketing department.

9. Complete the work assigned by the superior.

Internally, it is necessary to coordinate the cooperation of various departments, and cooperate with many human resources, finance, design, logistics, sales, etc.;

Externally, it is necessary to issue formal cooperation documents on behalf of the company, organize large and small meetings, manage channel currency and first-class products, and establish a formal market system.

- Present SAIC-GM Finance Co., Ltd. (2 years) Marketing & Sales Department |Head of Marketing Department: Finance, Banking, Investment, ** ** ** |Nature of enterprise: joint ventureScale: 500-999 Job Description:

Responsible for the marketing of GMACSAIC in the country

At present, the company carries out marketing work in more than 300 provinces and cities and more than 3,000 dealer outlets across the country.

1.Formulate the company's brand development strategy and marketing strategy.

2.Annual marketing planning and implementation.

3.Development and implementation of corporate financial products.

4.Company advertising promotion, public relations maintenance, ** relationship, brand activities 5Comprehensive planning and execution of the company's marketing activities.

6.Retail Customer Relationship Management & Marketing Strategy.

7.Dealer channel relationship management and marketing strategy.

8.OEM Relationship Management and Marketing Strategy.

9.The company's annual market budget planning and management.

Combined with the actual work of the marketing department, how can we do our own work.

Hello 1To improve one's professional competency first, it is to learn more, ask more from seniors, learn more about the company's business, understand more about the market, and analyze more of the customer's heart. Improve your professional skills and communication skills2

Strengthen the learning of corporate culture, continue to learn the company's corporate culture, do a good job in teamwork, and enhance the recognition of the company's culture3Strengthen the ability to respond to external markets. Keep abreast of the external market, analyze the external market, analyze the customer base, analyze the sales channel, analyze the competitors, and analyze the operation of potential substitutes.