Why are many celebrities now starting to bring goods in live broadcasts?

Reason:

The salaries of many celebrities are not high, and in the past few years, it has been the winter of the film and television industry, and many people have no drama to film, so many stars have also joined the live streaming industry.

They have worked hard in the entertainment industry for many years, even if they are not popular, there are many viewers who know them, so when they join the live broadcast industry, the audience believes them and will buy their things in the live broadcast room.

Introduce. Whether it's Li Jiaqi.

It's still Wei Ya. The live broadcasts of the two frequently appear on hot searches.

It is enough to show that the live broadcast has immeasurable traffic and a considerable amount of **.

Celebrities bring goods in live broadcasts, and many of them join the professional anchors as guests, such as Li Jiaqi and Wei Ya, who will invite recent hot stars almost every issue, which is beneficial for both parties, one side has enough ** volume, and the other side is better to sell goods.

The platform signed a celebrity to carry out live broadcasting.

Because most of today's young people like online shopping, bringing goods online is a way, and the celebrities themselves have a good reputation, so this is a good advantage for themselves.

Live broadcast brings goods to make money, and many people like to watch live broadcast now.

The live broadcast has a wide drainage, and the stars have a certain fan base, so the live broadcast can create double the income.

Because of the popularity of celebrities, if you bring goods, you can greatly increase sales, so that he can make money, and sponsors can also make money, which is a reciprocal result.

Live streaming is very profitable. The profits brought by live streaming are very considerable, so most celebrities will do this.

Compared with variety shows, live streaming is obviously more profitable, so. More and more celebrities have begun to bring goods live broadcasts.

First, variety shows have to record several episodes of Xunlu, and live broadcasts often only need one episode.

In addition, the remuneration method of live broadcast is pit fee plus commission, after a live broadcast, the income of the little star is about 6 figures, and the remuneration of the top traffic star will be doubled.

Second, the income of artists has decreased, and live streaming can make a lot of money.

The film and television winter and the "salary limit order" went hand in hand, and many artists lost their high-paying jobs.

Although the salaries of artists are often millions, their expenses are also higher than those of ordinary people.

In order to maintain decency, when participating in events, many artists have to wear "super season", and they have to pay for it themselves without the sponsorship of the brand.

Third, due to the epidemic, many crews have delayed the start of work, and there are few dramas that have officially started filming.

Most of the artists who have written a lot of money have to re-choose the best channels and income channels. The live broadcast of celebrities is more like a friendship variety show, but it is just selling goods in variety shows by the way.

The actual performance of selling goods affects their business resources.

Fourth, by interacting with fans through the questions of netizens in the live broadcast, the relationship between them can be narrowed, so that the artists can better attract fans.

It is still very beneficial for artists who participate in the live broadcast. is currently in the cold winter of film and television, many artists have no dramas to pick, and there are even many artists with professional backgrounds who have no dramas to film.

In such an emotional situation, live streaming is a good form of self-expression.

The various "personalities" in the live broadcast are also convenient for netizens to better remember.

For stars in the entertainment industry, maintaining a long-term ** degree is the only way to achieve success.