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Nowadays, the homogenization of commercial social products is serious, and there are quite a lot of sellers in the market for the same products, and these products are at the same level in terms of quality and quality, and it is difficult for consumers to distinguish them.
So how can we in the wedding industry quickly establish a core competitive advantage for our products in the wedding market? How do we get our customers to recognize our products right away? How to attract consumers with the product itself and occupy its own market share?
Regarding the above problems, the important point is to find your selling point, each product has its own selling point, the key is how to dig, how to focus on the biggest difference point of the product.
Therefore, it is necessary to have a strategic awareness of explosive products for weddings, and explosive products = the most perceivable strong value point products for users. Lei Jun said: In today's Internet era, if you want to succeed, you must have products and strategies to make explosive products and detonate the market.
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Opening a wedding company is definitely to make money, it's just a matter of earning more and earning less.
The wedding company is a very good industry, and it is a happy career to be a wedding company, because every day you will face different newlyweds to get married, and it is a very happy thing to see everyone have a lover and eventually become a family member, if you are interested, you can choose such an industry, and the prospects of this industry are very good.
Although the growth rate of marriage logarithm in China has slowed down in recent years, due to the huge population base in China, compared with other countries, the scale of marriage logarithm in China is still large, and the demand for wedding market continues to be strong. And with the improvement of living standards, the amount of spending by couples in wedding services has also continued to rise, and the unit value of customers is higher.
Notes:
The personalized needs of the post-90s generation will be more obvious. The annual scale of the wedding market is hundreds of billions of yuan, attracting more and more capital to invest in it, on the other hand, the higher the consumer demand, the higher the requirements for the wedding industry. In the future, the trend of the development of the wedding industry is that the division of labor will become more and more detailed, and the demand will become more and more personalized.
Brand competition is the ultimate competition. The competition in the wedding market has risen from regional, category and local to a three-dimensional battle between brands. Strengthening and speeding up brand building, establishing a higher level of brand connotation, and achieving more efficient systematic brand engineering have become the only way for brand wedding enterprises.
At this time, if you enter the wedding industry, it is a good choice to join a powerful wedding brand.
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1. Industrial and commercial registration, registration of individual licenses can be. When you start doing it, you don't need to apply for the company level.
2. After registration, start to decorate the store, the store decoration is very, very important, your positioning is high-end and low-end or what, think about it yourself, and decorate it well. You are in the industry of beauty and happiness, so the exquisiteness of the store is a key to your negotiation.
3. Whether it comes with a wedding dress for rent, if it comes with a wedding dress for rent, then you still have to get a wedding dress, which is not a small cost. The total investment is 5-200,000 yuan, and if you don't make a wedding dress, you can invest 20,000-30,000 yuan.
The profit of the wedding company is very high, generally a wedding is at least 5,000 yuan or more, and the high can reach tens of thousands, and the whole idea is very important for the wedding company.
Wedding precautions.
1. Wedding covers a variety of wedding forms or a combination of various wedding forms, it is tailored for the newlyweds according to their different hobbies, pursuits or appeals, and may be based on the interests and requirements of the newlyweds The whole wedding revolves around one or two themes or two to three focuses. Wedding planning focuses on the wedding itself, the venue layout focuses on the scene layout, and the wedding is larger than the venue layout.
2. Photography: Pay attention to the same as photography, in addition, when signing the contract, the merchant is required to write the number of shots, the number of prints, and the bad ones that are printed into the contract.
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I am also a wedding novice, not long after I opened a wedding store, but I have experienced the whole process of starting a business to perfecting, so I can share it with you.
Customization is the current trend of weddings, but customization from scratch, the cost is not what we can do without capital support, it can be said that high-end customization and wedding entrepreneurship are two completely different directions.
Therefore, the wedding shop is in its infancy, if you really want to make money, you still have to work steadily and steadily, and make popular products with high cost performance and good traffic.
Because I myself am a novice entrepreneur, I have not been in contact with the wedding industry before opening a store, so I chose to join the way to get started quickly, at that time I remember comparing several brands, and finally joined the honey craftsman wedding, they have a ** warehouse model, and now it is to recover the cost to achieve profitability.
**Warehouse means that the honey craftsman headquarters will open a warehouse in major cities, the props in it belong to the sharing, I and the stores in several surrounding cities as long as the headquarters provides the layout drawings and cost list to sign an order with the customer, and then when it is necessary to execute, go to the **warehouse to rent props, plus the headquarters of the products are standardized construction, even if I am a white, the built products can also get the praise of newcomers, it can be said that it is cheap and practical.
Anyway, that's all I have experience, you can also give it a try.
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It depends on their own business ability, such as sales ability, publicity ability, pricing ability, purchase ability, investment, location, business methods, etc., some people can make money, and some will even lose. Whether or not you make money is assessed on a comprehensive basis.
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If you open this kind of company, it is actually quite profitable. He makes a lot of money, because he includes a lot of things, such as some cameras and some programming to be a fourth aunt and the like, which are included. Basically, a wedding will cost at least 18,000.
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As long as this thing is done well, it must be very profitable, because young people still have relatively high requirements for their weddings, and the money they pay is also relatively high, so it is still a relatively profitable industry.
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Whether you make money from a wedding company depends on whether you open it, in the city or in the county, as well as the local consumption level, and the average level of this industry.
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I think it may be a little difficult to open a wedding company in the past two years, to be honest, after all, there is an epidemic in many places, so many people are reluctant to invite a wedding company, and many of them get married without a banquet, so it may be difficult in the past few years.
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Does it make money to open a wedding company?I think that if you start a company, well, if you have a business, of course, it is very profitable.
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Under the normalization of the epidemic, it is inappropriate to open a wedding company, and there are restrictions on gathering people to dine in many places, and if you don't allow gatherings, who will invite a wedding company!
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Of course, making money is making money, and there are those who make money and those who don't make money in any industry, it mainly depends on how well you do. Wedding company is a profiteering industry, and the threshold is low, if you want to start a business you can consider opening a wedding company, if you don't know anything, you can take the franchise route, honey craftsmen they do quite well to join, you can go to understand.
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Wedding planning, wedding fabrics, emcees, flower wedding cars, hotel cooperation, and wedding production clips can all be profitable. Wedding belongs to the sunrise industry, there is still a very big prospect for development, at the beginning there is no resources to choose to join a large wedding company, accumulate experience and contacts, honey craftsmen, dream makers are good.
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The business of the wedding company can get better and better, mainly due to the following points:
1) The main focus is on the strength and choice of advertising, as well as the time selection of advertising investors, as well as the humor and on-the-spot talent of the host, which has no grade and cannot be learned.
2) Everyone's level and style are different, first of all, we must understand when is the peak period for signing orders;
3) Another is the use of employees, to have a good team, every day sitting in the company waiting for customers is not enough, to tap the market customers, and constantly improve the sales means of employees;
4) Finally, it is very important to have your own things, things that are innovated by yourself, so that the newlyweds can understand the difference of their wedding company, so that they can not only sign the list but also raise the price of the group fraud list;
5) At the same time, you should also understand your own characteristics and specialties, and you can also use this scum as a breakthrough.
The wedding business can be big or small, it depends on how you communicate with the host, coordinate, interact with the guests and have sensational power, and improve the good atmosphere of the family. Let others remember the unique charm and style of the host, the premise is that the host and guest are happy.
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