How to write a good advertorial? How to write a good advertorial

1. Preparation before writing an advertorial: As an advertorial creator, you should have an understanding of the basic information of the industry, industry, enterprise, product, enterprise**, consumer group and other basic information that you need to write an advertorial, rather than using a panacea to write behind closed doors - writing without substance! 2. Determine the idea of writing an advertorial:

Take the user's interests and interests as the creative selling point of the advertorial, such as showing the strength and brand image of the enterprise through the enterprise introduction advertorial, showing the continuous expansion and development of the enterprise through the advertorial of the company's marketing channels, stimulating the purchase desire of potential consumer groups through the advertorial of product performance, and promoting their own advertorial through the summary of the operation! 3. Organize the network advertorial communication platform: The online advertorial communication is in the form of web pages, such as the advertorial marketing in the form of web information, the forum advertorial marketing in the form of forum posts, the blog advertorial marketing in the form of blog creation articles, etc., and even watermarks, messages, signatures, ppt, emails, etc. are the medium of online advertorial marketing and communication!

4. Create a good advertorial: The creation of advertorial text does not necessarily have to be gorgeous and beautiful sentences, nor can it be as vain as answering political test papers, but it must be heartfelt and homely, and implant the information to be delivered into the audience, so that the created advertorial is the most powerful advertorial marketing! 5. Requirements for online advertorial creators:

An excellent online advertorial creator is not only familiar with the 1,2,3,4 mentioned above, but also estimates the attitude of netizens towards the advertorial and the weight given to this article by search engines! It must be remembered that those who can write advertorials may not necessarily do advertorial marketing, but webmasters and corporate online merchants want the effect of advertorial marketing, not a chicken rib advertorial!

How soon can you be indexed by a newsfeed with our newsfeed quick inclusion service:

After the advertorial is published by us, it is basically 10 minutes to a few hours to be included in the homepage and news feed, and the slowest is 24 hours.

Whether the advertorial is published well depends on the following factors:

First: the degree of attack of the article itself.

Fourth: Is there a competitive advantage in advertorial release, sometimes the larger the company, the higher the cost, in fact, the advertorial release process is basically the same! Because it is only considered if the release is successful, you can also go to guarantee the payment.

The above points are believed to be an indispensable part of advertorial marketing!

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1. Advertorials should be valuable to readers.

The first step in writing a good advertorial is the topic that users are interested in, and the main place to publish it can be the Jinsui Push advertorial platform, search for relevant information, sort out, and finally eliminate the strangeness between readers. Let readers recognize and trust you in your article.

2. Seize the inspiration to write an advertorial.

No matter what you write, inspiration is very important, no inspiration, no time to organize, you can record or organize resources first, for the capture of inspiration, Weibo does a better job in this regard, you can share your inspiration with friends and people who follow you anytime and anywhere. At the same time, the important role of network marketing in the future, although it is a new thing, daily life marketing is very large, especially the most fresh topics in advertorials, in order to attract users.

3. Write advertorials according to your needs.

Each enterprise is different from the method of writing hot spots and opinions, there is a lot of information on the Internet, and the advertorial is commercial, and it is necessary to set a good direction for the article before writing, even if the information of the product is meaningful.

4. An attractive topic can bring unexpected results.

The title is like a human face, the content is like a person's expression, and I can't think of even a mysterious title, an incomprehensible title, I feel that the content of the article is the most novel, a vivid, attractive and hot topic.

The first choice for advertorial release" Laimedia.com.

As far as I know: they can not only be in Sina, NetEase, Xinhua, Phoenix, Tencent, CCTV and other tens of thousands of portals and places**, but also want to publish which **channel can be released after direct payment, and ** is made public on the official website. I summarized back a couple of advantages:

**All are transparent, the speed of the reply is fast, and the advertorial can still be ranked.

If you write too many advertorials, you will feel very boring when you write them, and you don't know how to diverge and expand. In fact, there are corresponding routines for writing advertorials, and if you understand the general routines and then create them, you will be much more efficient.

If you want to write a good advertorial, the title can account for one-third of the credit. Therefore, it is necessary to choose the title according to the needs, or it is simple and direct, or it leaves suspense, and the reasonable use of Internet terms can bring good results. Because the overall requirements of the advertorial are not high, it is not complicated in terms of the restriction of the title.

How to write a good advertorial? I summarize it in the following 3 points:

1.Read more other people's articles.

If you want to write a good advertorial, you can start by reading more other people's articles. Find the brands and products you are interested in, take a look at the relevant popular advertorials, and then imitate the excellent advertorials to write your own advertorials. For veterans who already have a certain experience in soft essay writing, you can still read more about other people's articles, and your own experience will always be written one day.

2.Watch more industry news.

If you want to know the world, you must listen and watch more, modern society is a society with developed information, and the Internet is a hot spot for social development.

3.Focus on knowledge sharing.

Regardless of the industry, almost there is a common need, that is, there is an urgent need for various industries survey data, analysis reports, trend studies and other information, if we have the conditions to carry out some analysis and investigation, data research and other work, or have the conditions to get some exclusive information, then we can publish some soft articles based on these figures and reports, which will be very popular.

It is also very important that we can choose the right platform to publish the advertorial after we have written it, after all, the ultimate purpose of our writing a good advertorial is to spread it. Now there are so many ** channels on the market, how should we choose the right ** channel? I suggest that you go directly to the channel aggregation platform, for example, the media box I usually use for the company to promote, the **channels in it are particularly complete, and they are all first-hand**, saving time and effort, not to mention that ** is cheap.

So today's dry goods are shared here, and if you are interested, you can like and collect it

1 .The first thing to do when writing an advertorial is to choose an entry point, that is, how to perfectly embed the product, service or brand information that needs to be promoted into the content of the article. 2 .

Design the structure of the article, grasp the overall direction, control the trend of the article, and choose a strong headline. 3 .Improve the overall text, enrich the content according to the framework, and polish the specific content.

4 .Communicate and improve repeatedly. Of course, if you need a better advertorial, then you can find a public relations company or a reporter to write it, and there are many individuals on the Internet who provide professional advertorial writing services.

The most direct, in terms of language expression, use less subjective opinions to express!