The stubbornness of the third and fourth tier property market, the house cannot be sold, why does

The developer is also trying to protect the real estate, and if the developer sells it at a reduced price, it will lead to the collapse of the entire real estate.

Because houses in third- and fourth-tier cities are not very expensive in the first place, and developers want to consume them all the time, anyway, the buildings will not expire.

The house can't be sold after the developer lowers the price, because everyone will wait for the developer to reduce the price twice, which is very bad for other developers.

The National Bureau of Statistics released the statistical data on the change in the sales of commercial housing in 70 large and medium-sized cities in August 2019, and on the whole, there were 55 new commercial residential buildings in August **month-on-month**, a decrease of 5 cities from July. This shows that in most cities, housing prices are not declining at all, but relatively stable, with a slight **, of course, this increase is not worth mentioning.

Real estate developers do not take land to build buildings and sell houses, they are to get bank loans, issue bonds and sell ** to acquire land. The debt ratio is more than 70%, and the land is taken in order to build a building, and the ghost believes. The main business of real estate developers has long been replaced by professional banks to make loans, professional bond issuance, and professional selling, and the company is nothing more than the financial department of real estate developers.

First, real estate developers take land for bank loans, you have to believe this, if you don't have land, what can you take to get a bank loan, you can get a loan with land, and pay off the old account with new accounts. What is called capital operation, this is capital operation, if you want to be on the Forbes rich list, you must learn, learn how to go to the bank to get the bottom money, and treat the bank as your own private vault.

Second, real estate developers take land in order to issue bonds, bank loans do not have a backstage, the background collapses, the background does not care about you, the background is discovered by the people, it is not good to borrow in the name of the backstage, then issue bonds, there is no bond in hand, how to blow, who dares to issue, who dares to buy, so it is inevitable to take the land.

Third, real estate developers take land in order to sell **, you don't see, people want to turn debts into **, it is natural to say that good debts are repaid, in real estate developers here is a fart, what economic and financial, in the eyes of real estate developers is nothing, shareholders are a fart, take a piece of land can affect the stock price, harvest wealth.

In short, the real estate bubble is indeed quite big, but the market demand is indeed very strong, and it is not said that in the short term, there will be a big trend in house prices. But housing prices do not seem to have the momentum to rise sharply, because housing prices continue to rise sharply, so it will be greater than the purchasing power of residents, and the market will enter a state of stagnation, or a state of price without a market.

There are some third- and fourth-tier cities, which are indeed overdeveloped, but there are still many third- and fourth-tier cities, which are actually in their infancy. Different cities have different levels of development, and they are also due to different development periods. China is so big that it can't be generalized.

It is an indisputable fact that the overall oversupply of the real estate market is now, but the local market is still in demand, such as megacities such as Beijing, Shanghai, Guangzhou and Shenzhen, the number of people is very difficult, although the housing prices are ridiculously high, the new population will slowly digest some vacant properties. More first- and second-tier cities are not optimistic, especially the population of northern cities is exporting, the vacancy rate of real estate will only rise, and housing prices will inevitably fall. With the decline of the foreign population, some cities in the south that do not have industrial advantages have resorted to tricks such as settling down without thresholds, but the basic strength to absorb the population is insufficient, and it is difficult to increase the foreign population.

With the basic completion of infrastructure construction in first- and second-tier cities, the basic end of real estate development, a large number of foreign population will flow to the third and fourth-tier cities in recent years, and the third- and fourth-tier cities in local areas can solve the employment problem, the cost of living is not high, and it is easy to absorb the foreign population. Starting from the 14th Five-Year Plan, there will be a large inflow of people from the north to the south, and many of these people from the north to the south will choose third- and fourth-tier cities where jobs are available, housing prices are not too high, and the cost of living can match their income.

Now choose to go to the third and fourth tier cities to continue to invest in real estate developers, must also have some predictions about the future of China's urban population changes, the trend of housing prices is inevitable, but the brunt must be the original rapid rise in housing prices in the city, completely pushed up by speculation and a large number of vacant cities, market supply and demand, changes in financial policies, will make the original inflated ** show its original shape, especially in some cities in the north, now housing prices have fallen to the price of cabbage, investors can not find a receiver no matter how low the price, this situation will be more and more.

Real estate as a project for ordinary people to speculate and make a fortune, now there is no such opportunity, no matter how the developer goes, the Chinese population is always a fact, and the people no longer expect to buy a house to make a fortune.

Here's why:

First, the policy is not reduced.

Because the state proposed a new policy to stabilize the property market, the Ministry of Housing and Urban-Rural Development.

Put forward the goal of stabilizing housing prices, stabilizing land prices, and stabilizing expectations, and the primary task of this year is to prevent property market risks. Therefore, as soon as the price is reduced, the local Ministry of Housing and Urban-Rural Development will look for "talk" and "criticism".

Second, peers do not give down.

As we all know, the competition among peers is fierce. If a developer lowers the price, it will inevitably have a bad impact on the overall market, especially for some small and medium-sized real estate companies, which will have a great impact. Therefore, once the developer reduces the price privately, it is likely to cause dissatisfaction and opposition from peers, which is not conducive to the stability of the market and falls into vicious competition.

The property market situation in 2022.

Due to a sudden epidemic, the property market has experienced a major turning point. Developers who were expecting to usher in a wave of homeownership during the Spring Festival have also "failed" this plan. In July, residents basically stayed at home and did not go out, and the property market was transacted.

It can well be imagined. In some cities, there is even a situation of "zero transaction", although some real estate companies have carried out online house viewing activities, but it has not brought much help to the transaction volume.

It was not until July that the property market showed signs of "warming", at this time buyers began to speculate that the demand for buying houses had been suppressed, and with the recovery of the property market, there was no sudden increase in market demand.

Price reduction can not be sold: the price reduction of ordinary commodities will drive the transaction volume to rise, but the house has the attribute of investment appreciation, once the price reduction is equal to the announcement of the depreciation of the house, not only investors will withdraw from the property market, just need to be afraid of becoming a pick-up man, but also wait and see the opportunity to buy a house. In addition, price reduction** will cause harm such as damage to brand image, no one to buy after restoring the original price, etc.

Therefore, no matter whether the developer lowers the price or not, the house cannot be sold, so it is better not to reduce the price, maintain the surface of the glamorous and beautiful, and it is easier to get the favor of consumers.

Price reduction will be misinterpreted: after the implementation of the financing supervision policy of the three red lines, the debt situation of real estate companies has become the focus, especially the every move of brand real estate companies has attracted the attention of people from all walks of life.

The behavior of price reduction ** is the last fight, once the hat is detained, rational buyers will not risk the risk of losing their family savings for tens of thousands or even hundreds of thousands of price reductions, and in the end, the price reduction will not only achieve the expected sales purpose, but will also completely lose the trust of the market, which is not conducive to the long-term sustainable development of the enterprise.

The failure to sell real estate is a normal phenomenon of market regulation, rather than disrupting the market. The real estate market needs to self-regulate according to the relationship between supply and demand, and when supply exceeds demand, developers will adjust through measures such as price cuts** to attract buyers. This is a normal reaction in a market economy and helps to maintain market balance.

However, in practice, controlling house prices and property market volatility has always been an important responsibility of **. **The following steps can be taken to help stabilize the real estate market: Sakura imitation.

1. Strict control of the real estate market: ** can strengthen the supervision of the real estate market, formulate stricter real estate policies, and prevent excessive speculation by developers and investors, so as to avoid excessive fluctuations in housing prices.

2. Intensify the construction of affordable housing: ** Through the construction of affordable housing, low-income families can be provided with appropriate housing to alleviate their housing pressure, and at the same time, the demand for ordinary commercial housing in the market can be reduced.

3. Guide the direction of investment: ** Investors can be encouraged to flow funds to other areas through preferential taxation, loan interest rates and other policies, reduce excessive dependence on the real estate market, and help regulate market supply and demand.

In short, by controlling the real estate market, increasing the construction of affordable housing and guiding the direction of investment, we can promote the stability of the real estate market and avoid excessive fluctuations in housing prices. At the same time, as home buyers, we should also consume rationally and not blindly follow the trend of flipping houses to avoid our own financial risks.

Policy, owners, costs The three major reasons can not "reduce prices" to tacitly break through the price limit and prevent price reductions from selling. Why is it "forbidden" to reduce prices? According to my analysis, the developer does not want to reduce the price, but cannot reduce the price, and the main reasons are as follows:

1. The policy does not allow it"Price reduction"Judging from the above case, the developer will be used as long as the price is reduced"Interviews", some ** lower than the record price of real estate, affecting the stability of the property market, will also be named and criticized. In fact, this is related to the new policy proposed by the state to stabilize the property market. Previously, the Ministry of Housing and Urban-Rural Development put forward the goal of stabilizing housing prices, stabilizing land prices, and stabilizing expectations, and the primary task of this year is to prevent property market risks.

2. The owner does not allow it"Price reduction"Buying a house is a very large investment, the owners emptied the "6 wallets" to buy a suite, not long after the price was reduced, the assets regretted shrinking, the owners must not be satisfied, once the developer reduced the price, the owners felt that their own interests were damaged, and immediately requested"Disturb the refund of money before check-out", and even irrational owners smashed the sales department. 3. The cost is not allowed"Price reduction"The main cost of the house is not only the cost of steel concrete, labor taxes, etc., but also the cost of land. Now the land price is getting higher and higher, as long as the land price does not fall, the house price is basically impossible to drop too much, even if the developer wants to sell the house as soon as possible, it is impossible to sell it below the cost price, if you buy a house at more than the cost price, do you dare to live in such a house?

Selling at a reduced price is a normal phenomenon in a market economy, and it is not a disruption to the market. The failure to sell a property may be due to a variety of factors, such as market supply and demand, property quality, geographical location, and so on. Selling at a lower price can alleviate the contradiction between supply and demand, provide more opportunities for home buyers, and at the same time, it can also solve the financial pressure on real estate developers, help them ease inventory pressure, and promote market recovery.

Of course, when selling at a reduced price, developers need to pay attention to some issues, such as the extent of the price reduction, the way of selling, etc. If the developer excessively lowers the price, it may lead to undesirable consequences, affecting the market order and the interests of home buyers. Therefore, developers can deal with the problem of unsellable properties in a variety of ways, such as improving the quality of real estate, improving service quality, increasing marketing efforts, and so on.

In this process, developers should pay attention to market changes, respect market rules, be customer-centric, improve product quality, and meet market demand.

In conclusion, selling at a reduced price is a normal phenomenon in a market economy and should not be seen as disrupting the market. Developers can take a variety of ways to deal with the problem of unsellable real estate to meet the demand of Lu Zisan in the Zaoshi market and promote the recovery of the market.