What are the future trends of packaging design

Strengthening the visual effect of packaging design and strengthening the technology of packaging and printing industry has become a powerful force in the anti-counterfeiting and rights protection action. We can use special textured paper, specific pigments and packaging design process techniques in packaging design.

Such as holographic images, ** inspection seals, bas-relief embossing, etc. to obtain specific effects, so that those counterfeit and shoddy goods.

Because the cost of copying is excessive or the effect is not realistic, it is difficult to retreat. Therefore, the innovative method of packaging design and the printing industry technology that integrates high-tech achievements are combined to pursue incisive originality and unique visual effects are the sustainable development of the packaging design industry in the future.

of another direction.

In daily life, the variety of consumer goods makes people have more choices. Because of this, it is extremely important for the chosen object to present a prominent personality. For the shaping of personality, packaging design plays an important role.

Literally, packaging can be understood as wrapping, installing, filling, and decorating, decorating.

In today's rapid economic development, packaging design is also constantly developing, and the design of people's packaged goods will be more in line with people's aesthetic standards and attract the attention of consumers. The rapid circulation of commodities has become an important embodiment of economic development in today's era, and thus commodity design also plays an increasingly important role in promoting commodity circulation.

You can click on other articles on this site to learn.

1. Eco-friendly packaging design.

Environmentally friendly packaging design is a kind of royal species, adhere to the harmony and unity of people and the environment, and the design scheme consciousness. It pays attention to going with the flow and going into nature, so that all packaging can complete the acquisition and reuse of resources in the process of application, if the use of pure natural packaging design, the raw materials used must be environmentally friendly.

2. Interesting packaging design.

With its unique and novel design methods and design concepts, interesting packaging can attract customers' attention, form psychological resonance points with customers, and bring customers a happy experience. In the development of challenging product packaging design, designers should combine the essence of the product with external related elements to present the product characteristics in different packaging ways, so as to reasonably attract the attention of customers.

3. Series packaging design.

At present, serialization has become a popular way of international product packaging design. Serialized packaging design is conducive to the development trend of excellent product varieties. It is convenient for plate making, packaging and printing, and reasonably reduces the complicated design concept in the middle and late stages of printing plate making, so that the product brand image is more prominent, comprehensive and unified.

In order to achieve a strong visual effect and a strong brand image, this not only attracts the attention of customers, but also reasonably shapes the corporate image and expands the popularity.

4. Emotional packaging design.

Among them is the humanization of packaging text, which is a sign of recording language and an important means of information dissemination. A classic copywriting can effectively play a role in communication, such as the packaging of cigarettes, wine, tea and other related products combines traditional calligraphy art with ink painting elements.

What is the new trend of packaging design, Global Ivy will share it with you here for the time being. If you are more interested in design, page layout, and image processing, I hope that this article can help you in your study or work. If you want to know more about graphic design materials and skills, you can click on other articles on this site to learn.

With the development of social economy, the demand for cultural forms in product packaging design is also increasing, and it is not uncommon to lose markets and opportunities because of the lack of cultural connotation. This is because people have a deep sense of identity with their own cultural background. Different countries and different ethnic groups have different cultural characteristics.

The cultural personality of a nation is a solid cornerstone for the formation of the art and design style of the whole nation. As people say, the national is the world, China is a country with broad and profound cultural connotations, Chinese is a nation that respects tradition and is proud of its own history and culture. The trend of product packaging design makes people not only require product packaging to be practical, but also to conform to the modern aesthetic trend and pursue the mood of beauty.

The pursuit of the increasing perfection of the functionality of product packaging design and the pursuit of visual beauty have gradually become the preferred goal of modern packaging design. And now China's domestic packaging design is still in a stage of development, that is to say, to accompany the bridge, many times, we have very good products, or to invite foreign packaging design companies to help us design Baozhi Chang, so this industry, in the country is still very promising.