Generally speaking, when will the real estate developer have some discounted activities?

Generally speaking, when will the real estate developer have some discounted activities? The main motivation for discounting is that real estate companies need to quickly withdraw funds, and this pressure has always existed since the real estate land was acquired. Therefore, the demand for discounts by real estate companies always exists, but at different points in time, the intensity of his demand for discounts and the market competition will be different, and he will also choose different preferential policies and strengths.

It is relatively rare for a real estate developer to offer discounts, and in general, some of his clients who open for the first time may buy discounted properties at the time of their first launch.

High debt ratio of real estate companies.

Generating an immediate return of funds is the most critical. After the approval procedures are in place and the land is acquired, the real estate enterprises must seize the time to build and open the first funds.

Therefore, generally speaking, when the market opens, the real estate developer will have some discount activities, and the discount will be relatively large, and the marketing efforts will be relatively large, because the real estate developer is looking forward to the opening rate.

Reach more than 90%, and be able to "daylight" is the best.

In this way, there is not much pressure on the project funds, and the tail house in the later stage can be sold slowly. Therefore, real estate companies will generally put better floors and buildings to sell later.

During the epidemic, Evergrande launched measures such as 75% discount to return more and faster funds during the market downturn.

Repay the debt in the early stage, face the imminent maturity of the debt, if the business cash flow.

Serious shortage, real estate companies will definitely take different incentives from other enterprises, through the debt repayment period is a very urgent matter.

At the end of the sale, the real estate developer will have some discount activities, because the entire real estate profit has been locked, and most of the funds have been withdrawn. There are still a few houses left, if the marketing continues, the marketing cost is too large, and the profit of the remaining houses is not enough to make up for the marketing cost, and the real estate company usually seizes the time to discount the liquidation and end the project of the real estate.

Real estate developers will have some discounted offers, and once you take the opportunity, your salary for the year may come out. Therefore, when we buy a house, it is best to buy it when the developer discounts**, you can bring us tangible benefits.

When the real estate development is not good, there will be discounted promotions. At this time, this will be used to attract customers and increase the transaction volume of the house.

When it first opened, at this time, the real estate will engage in preferential activities, and it is very cost-effective to buy a house at this time.

Generally, there will be preferential activities after the Chinese New Year, because people's willingness to consume is relatively low after the New Year, so they will engage in some discounts to attract people to buy.

Generally, there are discounts for bad floors and house types, and there are discounts on various festivals. Hello, some real estate often engage in discounts is a means of publicity and promotion by developers, which may be one of the suites or relatively bad houses to take out activities.

I think if there are some discount activities, it means that real estate developers can't sell houses now, so they will come up with some discount activities to attract others.

I think there will be some promotions when the house can't be sold, such as after the epidemic lockdown or at the end of the year.

If you buy a house, you can take the subway for free for 10 years, are you tempted by such a discount?

Recently, Nanning Rail Real Estate launched the "10 Years of Freedom of Zheng Metro!" Rail Real Estate invites you to enjoy the right to enjoy free rides" activity: All customers who transact the residential ** of any project of Rail Real Estate from November 11 to December 31, 2022 will enjoy 100% of the benefits of taking the subway for free for 10 years.

Some netizens calculated that ten years of free subway rides can save about 30,000 yuan.

It is understood that Nanning rail real estate is currently selling a total of 7 new houses, all in Nanning City, the real estate is generally about 10,000 square meters, a house to millions. In addition to taking the subway for free, the real estate sold by Nanning Rail Real Estate also has discounts such as sending home appliances and recommending a transaction award of 20,000 yuan.

Behind the fancy of Nanning rail real estate is a large inventory pressure.

According to CRIC data, the transaction area of newly built commercial residential buildings in Nanning in October this year was 300,000 square meters, down from the previous month and the same period last year;

In terms of inventory, as of October this year, the inventory of newly built commercial residential buildings in Nanning was 7.83 million square meters, and the digestion period exceeded 2 years. And Nanning's new and second-hand houses are common, with a decline of about 10%, and industry insiders believe that there is still room for the best.

However, for the first activity of Nanning Rail Real Estate, all walks of life are basically critical. Netizens said, "It's too insincere to take the subway for free for 10 years, and the gimmick is greater than the practical significance", "It is very unfair to others to buy a house with the city's public resource subsidies".

Experts also pointed out that fancy selling real estate should also pay attention to ways and means, the subway operated by state-owned enterprises is a public service, and the preferential treatment of individual subway passengers for the subsidiary's ** real estate is not only unfair to other subway passengers, but also puts other private real estate enterprises in a more disadvantaged position.

After the launch of the event, local residents in Nanning did not buy it, and relevant people said that after the launch of the free subway activity, the sales of houses in Nanning rail did not increase significantly.

In recent years, developers around the world have done a variety of things. For example, Jianye Group, one of the largest local developers in Henan, has launched a wheat and garlic swap campaign on its own projects.

Subsequently, Nanjing and Wuxi also followed suit and launched the activities of "watermelon for house" and "peach for house" respectively. Shanghai is even more playful, and launched a search notice to reward 10.98 million houses for 24.53 million lost watches, which was later confirmed to be a sale of real estate marketing.

Now that the end of the year is approaching, there are still many developers who are also riveting their efforts, such as Guangxi's C&D Yangyun, which buys a designated ** and gives a LV bag worth 100,000 yuan, and a project in Shenzhen has launched a one-yuan down payment.

Yan Yuejin, research director of the think tank center of the E-House Research Institute, believes that at present, some second-tier cities still have greater pressure to destock, and this kind of pressure is bound to make the project destocking of real estate enterprises will also appear fancy.

Real estate price reduction is a common price reduction method in the real estate industry, but the situation of "disrupting the market" also occurs from time to time. So, is the price reduction of real estate disrupting the market? How to effectively avoid this situation and prevent suspected market disruption?

This article will focus on the following aspects**.

1. Whether the price reduction of real estate disrupts the market.

The price reduction** itself is not a performance that disrupts the market, but a competitive strategy that conforms to the rules of the market. The reason for the price reduction may be due to insufficient demand or oversupply, or it may be to attract more home buyers. In fact, the price reduction of real estate provides buyers with more choices, and there is nothing bad for buyers and the market.

However, if the act of reducing the price is malicious, violates the rules of fair competition, or uses unfair means to quickly realize the money, then it is illegal and should be condemned.

2. How to avoid disrupting the market.

1.Adhere to the principle of honest management: In the process of price reduction, enterprises are required to operate in good faith and strictly abide by market rules, especially not to violate fair competition rules in price reduction.

2.Strengthen internal control: Enterprises need to carry out business self-discipline education and standardized operation training for all employees, and at the same time strengthen internal communication and data sharing supervision among employees, and strictly review the rules and plans for price reduction to ensure legal compliance.

3.Strengthen supervision: It needs to play an important role in regulating the market order.

Carry out thorough and fair supervision of large industries such as the real estate market, and strengthen the crackdown on illegal acts, so as to ensure that the behavior of price reduction is to maintain the normal order of market prices and let the market thrive.

3. Better ways to deal with it.

During the price reduction period, companies should adopt more humane solutions to strengthen customer relationship management, such as improving the experience of buyers through giveaways and gifts, encouraging them to complete the purchase, and providing more preferential policies. In addition, communication activities between buyers can also be organized, so that more buyers can understand the real situation of the property and enhance the confidence of buyers. These measures can not only improve the effect of price reduction, but also avoid the occurrence of disrupting the market and build a good market ecological environment.

Conclusion: In short, reasonable real estate price reduction** is to improve the balance of market supply and demand, which has a positive effect on consumers and the market. In practice, enterprises should adhere to the principle of legal compliance, strengthen their own construction in terms of internal control, supervision and better handling methods, and maintain a high degree of vigilance, objective and fair attitude to ensure the healthy development of the market.

At the same time, the regulatory authorities also need to improve the supervision of the real estate market, strictly regulate and restrict the real estate market from the level of laws and regulations, protect the interests of consumers, and maintain a fair and transparent environment in the market.