How did the Campus DM Magazine operate from scratch?

First of all, there are two ideas for DM magazines, first, the channel is determined by the content. Second, the content is determined by the channel. And you have already set the channel of "campus", which is obviously the second type.

So, let's take this DM magazine as a product, and I'll help you sort out the whole process of this product.

1.Market positioning. It is divided into content (customer) positioning and audience positioning, and the two must not be separated, because it is necessary to make sure that customers like to advertise in your magazine, and college students like to read the content in your magazine.

Since you've decided to target college students, the key point in this process is that you need to find a group of businesses that college students are interested in, and! The most important thing is the merchant group that is easy to receive payments. For example, advertising fees in the building materials industry are very easy to receive, but the display of building materials is not suitable for college students.

2.Business Channels. This session is a test of your personal perseverance and management skills.

Magazine customers who are just starting out have never heard of it, and you don't even have a finished product, so you have to make a big concession here, but the mentality of many Chinese is that it is better to give than to give, and it is better to buy than to give. The more free you are, the more he thinks your magazine is worthless. Also, if it is a concession or free for customers, how will the employee's commission be calculated?

If you can't pull orders for a long time, how to adjust the mentality of employees?

3.Finished magazines. The advertiser has finished pulling, and it is time for the design and layout of the magazine, which is a technical job, how to attract attention? Is it possible to do an event in every issue of the magazine? There is also a question, how much is the circulation, and what kind of paper is used?

4.Distribution channels. When the magazine is printed, then it is distributed.

The most important selling point of DM magazine is "database marketing", so at the beginning, you must pay close attention to the distribution link, and even record that each magazine has arrived, and then organize a list of customer receipts for this month's magazine to show customers, so on the one hand, let customers believe in the charm of DM magazine, on the other hand, as a sharp tool when running customers next month.

5.Database building. DM magazines can generally be subscribed for free, so these free subscription readers can ask them to provide some information you want to get, such as name, mobile phone email, etc., then, record these, on the one hand, can help you lubricate the distribution channel, on the other hand, these databases are your powerful tool to attract customers.

This database is the soul of a DM company, and you can use it to derive other businesses, such as SMS DM, email DM.

It's basically a whole process.

You can only join or rely on qualified companies.

Campus DM is not easy to operate.

There is still a market, but it is not easy to operate. Schools are not social.

Where does the bus from Yantai to Weifang get on the bus?

The biggest difference between campus DM magazine and other media is that DM can directly deliver advertising information to the real audience, while other forms of advertising can only deliver advertising information to all audiences in general, regardless of whether the audience is the real audience of advertising information.