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Before this question, let's take a look at how Starbucks treats its employees.
Starbucks calls its employees partners, the so-called partners, English is partners, Chinese is also very easy to understand, in the final analysis, it is equality and respect. In addition to the title, what does Starbucks do in other aspects?
1. There are no hierarchies
All Starbucks colleagues, whether it is a store associate or store manager, up to the regional manager, the chief operating officer, and even the chairman Schultz himself, call each other "partners", and there is no hierarchy. And this philosophy doesn't just stop at words. The cashier, drinks, and cleaning in the Starbucks store are done in turns, even if you are a store manager with annual sales of tens of millions, you still have to make coffee for customers or clean the toilet.
There are no exceptions. 2. Touching management
If you break a cup, or if the cashier is missing some money, or if you make a mistake and your food goes bad, Starbucks will not punish you in any way.
When you feel that you have been treated unfairly, Starbucks also encourages you to skip the line and file a complaint. You can report the situation directly to your superior's superior. You can even bypass all management in Greater China and file a complaint with the Seattle headquarters.
The company offers 24-hour free of charge with translation**.
3. Benefits
Starbucks has a special bean share plan – this is an opportunity for all employees to hold shares, and you can buy the company's ** at a certain discount and grow with the company.
Fourth, the promotion mechanism
Starbucks' aprons come in three colors: green, black, and brown, which is coffee.
The green apron is just an ordinary clerk. And the black apron is a status symbol inside Starbucks. You must learn all kinds of advanced coffee knowledge, understand the coffee production area, the flavor of coffee beans, the story, know how to teach the coffee culture and knowledge to the guests, and finally pass the strict annual level exam, including written test and interview, in order to obtain the title of "black apron".
Once you've earned this title, you'll be honored as a "coffee master" and you'll also have a black apron embroidered with your name embroidered.
If you've been awarded the title of "Black Apron for two years", you can start embroidering stars on it. It ranges from one star to five stars, so the "black apron" barista also has a subdivision grade.
The coffee-colored apron is the rarest and highest-grade apron at Starbucks. Every two years, Starbucks holds a coffee ambassador contest that includes latte art, coffee tasting, creative drinks, blind coffee tasting, professional knowledge assessment, etc., and only the winner will receive a coffee-colored apron.
This apron hierarchy turns work into a game, like leveling up and fighting monsters. In the process, employees will also be more interested in coffee culture and will also increase their pride in their work.
What do you think? Working in such a company, are you willing to work overtime?
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Pull it down, who wants to work overtime, it's not forced out.
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The treatment is just like that, if you really want to make money, well, it depends on your ability.
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The salary of full-time employees at Starbucks is basically more than 3,500 yuan, and usually does not include food and accommodation. Full-time Starbucks employees have good development prospects. The longer a full-time Starbucks employee becomes a full-time employee, the higher the salary will be, and the lower the salary may be at the beginning.
In fact, when I first started, the salary was very high compared to other companies.
According to the salary of full-time Starbucks employees, usually the hourly salary of full-time Starbucks employees is about eight hours a day (depending on the time of the store manager's arrangement), and the hourly salary of the second month of early entry in the current month will rise to yuan, and there will be a full attendance bonus for 208 hours of work.
200 yuan (the so-called four days off a month means that there is no full attendance bonus if you take more than 4 days off).
The Starbucks Gift Card is a new prepaid card product issued by Asset and Credit Electronic Payment**** ("Asset and Credit"), which is a joint card issued by Asset and Credit & Starbucks, and is currently available in three denominations: RMB 200, RMB 500 and RMB 1,000. >>>More
I also think it's very bad, I've been drinking for four years, and the number of consumption is getting less and less year by year, because some stores really don't dare to say anything about the service attitude, and even the KFC next door will talk to you in a polite tone, and feel that you are a guest to be more noble, but the Starbucks service staff said, "Do you want to get a card", "No", "Take coffee over there" This tone is really bad, at least I met in Changsha IFC, Yueyang Pedestrian Street store, encountered three times, the specific details are a little unclear, I spend money and I don't come to pay off my debts, which especially affects my mood.
When it comes to overtime, everyone may have a rejection mentality, so why do Huawei employees like to work overtime in the company so much? In fact, as the founder of Huawei, Ren Zhengfei once said that if his employees have a desire for money, then he will have enthusiasm and motivation for work, which is why Huawei employees love to work overtime in the company so much. As for whether it has an effect, I believe everyone can see it at a glance. >>>More
At that time, when third-party payment frequently became the cashier service of various stores, people who often go to Starbucks may still have the impression that Alipay and WeChat Pay have not been seen for a long time! Only bank cards can be swiped at the cash registerCould it be that Starbucks naturally refuses third-party payments?The answer is no, on February 18, 2016, after Apple's mobile payment Apple Pay entered China, Starbucks was connected to the service soon after, from here, Starbucks is quite preferential to Apple, a company that is also in the United States. >>>More
Each point will have a different marketing method, because he has to provide better service to customers according to this, and he will also increase his own income.