How to run a fruit store well, and how to run a fruit store better?

1. Find ways to reduce the loss of fruits.

Some fruits taste bad, not its season, customers buy only not come, and there are many varieties of fruits, a lot of fruits will be eaten by a few people, the store will not be fresh for a long time, the final result is the garbage can, the loss is great. For example, the peach should be prevented from becoming soft, refrigerated or in a cool place, the peach is easy to rot, if it is not easy to sell, you can choose nectarine, the nectarine is stored for a long time, sweet and crisp, soft will not be bad, sweeter. The peaches at room temperature can not be put for a few days, it is not suitable to be refrigerated all the time, and it is best to sell quickly.

Join the circle of fruit shop owners, search the function under the circle of friends, and search the circle of fruit shops.

2. Sales can be sold in various ways.

For example, to sell gift boxes, customers can also pick their own, how much the fruit weighs, weigh it and put it in, ask the customer about what price they want before matching the gift box, and then decide what gift box to use with what fruit, you can also set ** to sell, you can be 300 or 500 a, and then the store will match the fruit according to **, weigh and calculate the cost, and show the customer if it is matched. To treat the freshness of the fruit like a person with a habit of cleanliness, that is, to see a little unfresh attitude, see not too fresh, directly take it out, sell it at half price, or sell it for one yuan, so that there is a give-and-take, for a long time many customers will say that the fruit in the store is fresh, ** is also suitable. More experience sharing of dry goods in opening a fruit store, search the function under the circle of friends, and search the circle of fruit shops.

3. The service cannot be copied and copied.

Some very good fruit stores dare to do three no returns, that is, there is no receipt, no fruit, no reason to return, this is actually a challenge to human nature, if you look at the quality of customers, then these can be counted in the after-sales loss, the loss will be very large. To put it bluntly, people can sell expensive fruits and sell them, but the general fruit store can't, the sales are not too high, there is no profit, and it can't support the after-sales.

On the topic of whether it is easy to make money by opening a fruit store, we have analyzed it in the last issue. So how can you make a profit for a fruit store that still wants to open a fruit store, or is already in operation? In this issue, I would like to share with you the experience of opening a fruit store.

Many people will think of making fresh fruits when opening a store, and there are several reasons:

First of all, it is a rigid demand product, and the coverage of customers is very large, that is, the market demand is large; Secondly, the fruit store is a project with a relatively low threshold for entering the industry, and there is not much technical threshold; Finally, fresh fruits are less affected by e-commerce, and there are more opportunities in offline scenarios.

Therefore, even if the failure rate of opening a fruit shop is high, there will still be some owners who want to try it for themselves.

This issue of ours is mainly aimed at these novices or owners who have already opened fruit shops, to help you sum up some experience!

Let's share it from 3 aspects.

Fruit store management skills: Novices do these points well and open a profitable fruit store.

How to choose a location for a fruit store.

We all know that when opening a fruit shop, the location is the most important.

Because the nature of fresh fruit stores is the same as that of convenience stores, the most important thing for customers is convenience.

Many people buy fruit for their families or after meals, so the family is the first scene to consume fruits. Therefore, to open a fruit store, the location in the community is the first choice.

However, it is not enough to be in the community business district, here are 2 suggestions for site selection.

Fruit store management skills: Novices do these points well and open a profitable fruit store.

To open an independent fruit shop, be sure to stay away from 2 competitors: the wet market and the supermarket.

Because the killer feature of these two competitors is to make fresh food low prices to attract customer flow.

If your fruit store is too close to your competitors, you will definitely get into a ** war, so it will be difficult to make money.

Generally speaking, the insurance distance is 800-1000 meters, that is, the distance between your community and the vegetable market and the supermarket is more than 800 meters, then opening a fruit store near this community has a much greater chance of profit.

Ease of parking should be considered.

This is the embodiment of convenience.

This is a problem that many bosses tend to ignore, now private cars are very common, if it is inconvenient to park around your store, customers may need to park their cars in the community, and then walk to your store for a period of time, it is inconvenient, so that the motivation of customers to the store will be reduced.

Nowadays, there are not a few people who open their own stores and start businesses, and they need to carefully choose the products and services that the store operates. Any business has the possibility of failure, and everyone should make decisions carefully.

If you are starting a business and do not have enough working capital, then you can try to apply for a loan. Now there are many credit platforms that help small and micro enterprises to turn over funds, remember to choose a formal platform, such as Du Xiaoman Finance, with a high limit and low interest rate, it is understood that among the credit users of Du Xiaoman Finance, seventy percent are small and micro business owners, and big brands are more at ease.

This answer is provided by Compo Finance, which focuses on the interpretation of financial hot events, the popularization of financial knowledge, adheres to professionalism, pursues fun, makes financial content that people can understand, and conveys financial value in a vivid and diverse way. I hope you find this answer helpful.

Answer 1, the most important thing to open a good fruit store is the location of the store, the site selection should choose a large amount of places, large demand, such as: hospital entrance, railway station, student apartments, residential areas, etc., occupy a favorable location, you will win one step ahead, so that it is conducive to attracting a lot of customers. It is also necessary to draw up a good signboard, because a good signboard can play a good role in publicity and is also conducive to attracting customers.

The name should not be named directly with your own name, it looks blunt, and it has not been named with your own body type, such as the fat aunt fruit store, which is kind and natural, and the store can be designed with reasonable color matching, personality, charm, and curiosity.

2. After having the above conditions, then decorate the interior of the store, and the decoration should be attractive and attract customers to have the opportunity to buy. The decoration must be exquisite, because everyone prefers a clean, tidy and comfortable environment. The layout is reasonable, and you can smell the fragrance of melons and fruits, which makes people feel refreshed, the mood is very comfortable, very fresh, and there should be enough space between the different placed fruits.

In this way, it is natural to attract customers.

3. Fruits should be of good quality and low price, and fruit stores must ensure that fruits are fresh and taste good, so the purchase can not be cheap, and some bad fruits are entered, as well as some fruits, some fruits are lower than those of other fruit stores, but not all fruits are low, to avoid vicious competition, and some fruits are low in order to attract customers.

4. Language attitude has affinity, the business quality of the fruit store and the service attitude of the boss also has a great relationship, good service attitude, can speak, understand communication, be kind to people, let people feel affinity, the same fruit**, customers will naturally choose to sweet, talking fruit shop to buy, so we must learn to observe words and colors, understand the inner needs of people of different ages, so that they will naturally retain more repeat customers, and have popularity and wealth.

5. To open a good fruit store, we must first learn to understand the ingredients of various fruits, the nutritional value of fruits, other functions of fruits, and the nutritional collocation between fruits, so that when customers buy, we can recommend to customers, so that customers can understand the nutritional composition of fruits, according to the age characteristics of customers, which types of fruits need to eat more and eat less, that is, to understand some health care functions of fruits, so that customers can learn knowledge when buying fruits. I will remember this fruit shop and recommend it to others. In this way, there will be more and more customers in the store, and business will get better and better.

6 tips for opening a fruit shop.

If you want to run a fruit store, you need to do a good job in the store's fruit sales, in addition to retail, the fruit in the store can also do online and offline sales, but for many traditional fruit stores are not as good as the chain business, take the fruit as an example, there is a mature marketing model, management model, and cost-effective purchase channels, which have occupied the peak of the market.

The operation of fruit shops should abide by the following four principles:

1. First in, first out.

Making fruit is actually doing fruit turnover, the fast fruit turnover, the high sales, the slow turnover, the cost is constantly rising. Moreover, the sweetness of the fruit is good, the freshness is high, and the price can also be higher, and after the quality declines, it must be turned around as soon as possible.

2. Study customer preferences and selective purchases.

Most fruit shops are located near the community or near the subway entrance, and fruit is a must-have item on the dinner table of every family, so it is very important to choose a good product category. Research the three meals a day of the family around you, it is very important to judge the habitual preferences of the town, either fresher or cheaper. It is best to choose 80% of the products in the store from daily necessities, so that customers can buy all the things they want in one stop, and then choose 20% of the products that other people's stores do not have, as a competitive advantage.

3. Calculate gross profit and net profit to do business.

The word "profit" is indispensable, you have to know your cost (commodity purchase price, store costs, labor costs, daily consumption costs, etc.) to be able to price the goods, only to know how to discount, the bottom line of **. Understanding profits and controlling costs is also the way to operate a fruit store.

4. Be kind and kind.

The geographical location of the fruit store largely determines that his customers are from the surroundings, especially the fruit shops near the community, the customers are neighbors, and the neighbors should naturally be kind and kind to be able to buy a second time. Remember, it's the customers around you who are the main customers of the fruit shop**.

Solutions for stale goods that are unsalable:

1. Packaging of obsolete goods, packaging old goods with boxes and plastic wrap, weighing them at low prices, and informing customers that this product is not damaged but the time is not as fresh as today, so **low price**.

2. Deal with deteriorated goods in a timely manner, the goods that have deteriorated or are about to deteriorate can be discarded directly, do not worry about the cost, do a small fruit shop, give people the feeling that it must be "fresh", discard a part of the deteriorated goods will make the entire store shelf goods look more beautiful, and will not cause customers to think that the goods in the store are not fresh because of too old goods.

1. Pay attention to passenger flow, layout and competition when selecting a location.

Because of the particularity of fruit preservation, the shelf life is very short. Therefore, it is required that the fruit must be sold to ensure that it has a high conversion rate, and the location of the fruit store must be selected in a place with a large consumer base. For example, the entrance of large residential areas, the entrance of enterprise factories, the entrance of schools, the entrance of hospitals and other places.

Today's people live a fast-paced life, and shopping is also convenient. Therefore, the location of the fruit store must also be considered from the convenience of customers. For example:

On both sides of the entrance to and from the community, next to the bus stop on the side of the road, and the bustling area on the side that is convenient for parking. People's consumption of fruits is not as necessary as vegetables, most of them need to be seen to have the desire to eat and buy.

2. It is a better location next to the community.

The more residents in the community around the fruit store, the better, the mobility of the residents in the community is not large, these customers buy a few more times will easily become old customers, the more old customers the better the business will be. But when choosing a location for a fruit store, you should also look at the location, such as the flow of customers, and look at the flow of customers during the day and night, weekdays and weekends. The traffic flow is also very important, such as whether there is a bus stop location, whether there are many private cars passing by, whether you can stop for a short time, these are all to supplement the flow of customers to the fruit store.

You should also pay attention to the situation of the competing fruit store next to it, see how far away there is a fruit store around, and whether the location of the competitor's fruit store will form a cut-off, if most of the customer flow is intercepted, then you should pay special attention to it, such a location is very risky.

3. You must pay attention to these details when selecting a site.

When looking for a façade, you must pay attention to observe a place for a few days or keep an eye on a place, and start as soon as you have a suitable façade, because you will not be the only one who needs a good façade. Moreover, the entrance of the store must be free of obstructions, so that the people coming and going from the store can have a very direct look, so as to generate the collision and desire to buy. When selecting a location, it is necessary to choose the best location in the same location, for example, it is better to choose the right-hand side of the community when it is the same community entrance, and choose the two ends of the street for the location on the same street, and it is better to choose the first entry point of the crowd or the corner facing the community.

It is very important to choose the location of the fruit store, and it is difficult to open it if the location is not well chosen, so you must spend more time on the location selection. Of course, if you don't know how to choose a location, you can join Zhengmenglun Xianfeng fruit, the headquarters professional site selection evaluation, on-site strict control of the letter to open a store success rate of up to 93%. Xianfeng fruit joins the knowledge of consumption materials.